Ford Expanding Fuel-Saving Start-Stop

FORD TO EXPAND FUEL-SAVING START-STOP TECHNOLOGY FROM HYBRIDS TO CONVENTIONAL CARS, CROSSOVERS

•Ford’s Auto Start-Stop system will be available for North American cars and utilities in 2012

•Ford’s Auto Start-Stop system boosts city fuel economy between 4 and 10 percent

•Since 2004, Ford has sold more than 170,000 hybrid vehicles in North America with start-stop and is the leading domestic producer of the systems

•Ford has at least 244 worldwide patents on its Auto Start-Stop technology, proven on hybrids and soon to be added on cars, crossovers and SUVs in North America


DEARBORN, Mich., Dec. 27, 2010 – Ford’s popular fuel-saving technology that automatically shuts off the engine when the vehicle comes to a stop – a feature found today on the Ford Fusion Hybrid and Ford Escape Hybrid and some Ford cars in Europe – will soon be added to conventional cars, crossovers and SUVs in North America.

Ford’s patented new Auto Start-Stop system for gasoline engines will improve fuel economy for most drivers by at least 4 percent. The gain can be as high as 10 percent for some drivers, depending on vehicle size and usage. It can also reduce tailpipe emissions to zero while the vehicle is stationary or waiting at a stoplight. Ford has more than 244 patents for its Auto Start-Stop technology and will showcase the feature on a concept in January at the North American International Auto Show.

Auto Start-Stop is the latest example of Ford moving aggressively to bring affordable advanced fuel-saving technologies to all customers. Ford has already introduced electric power steering, dual-clutch PowerShift six-speed transmissions and other fuel-saving features as part of the company’s commitment to lead or be among the leaders in fuel economy in every segment.

Ford’s global Auto Start-Stop technology is smooth, quiet and seamless, and it requires no changes to the driver’s behavior. In city driving when the vehicle is stopped, the engine restarts the instant the driver’s foot leaves the brake pedal. When the engine is off, all of the vehicle’s accessories function normally.

“For the driver, Ford Auto Start-Stop provides extra fuel efficiency without inconvenience, as it works completely automatically,” said Barb Samardzich, Ford vice president of Powertrain engineering. “And, just like in our hybrid vehicles, the heater and air conditioner work as normal so drivers will not sacrifice comfort.”

The global rollout of Auto Start-Stop is under way in Europe. The system, designed to work on both gasoline and diesel engines, is standard on the ECOnetic models of the Ford Ka and Mondeo, and is launching now on Focus, C-MAX and Grand C-MAX. The fuel-saving system debuts in North America in 2012 and eventually will be offered in all of Ford’s global markets.

Many North American Ford customers are already familiar with Auto Start-Stop. A similar system has been installed on more than 170,000 gasoline-electric hybrid vehicles Ford has sold since 2004. Ford is the leading domestic producer of start-stop systems. In 2011, the version of Ford’s Auto Start-Stop designed for gasoline-electric powertrains will be on the Escape Hybrid and Fusion Hybrid as well as the Lincoln MKZ Hybrid.

“Many of the same Ford engineers who designed the Auto Start-Stop system used on Ford and Lincoln hybrids are developing the Auto Start-Stop system for non-hybrid vehicles that will be sold around the globe,” said Samardzich.

When Auto Start-Stop debuts in North America, it will be available on gasoline-powered cars and utilities with either a manual or automatic transmission as well as vehicles that use Ford’s patented dual-clutch six-speed automatic transmission.

Ford’s aggressive move to direct-injection EcoBoost™ engines is one of the technologies that enable the Auto Start-Stop system to work seamlessly, Samardzich said. The direct-injection system, which sprays the exact amount of fuel directly into the precise location in the combustion chamber, helps enable extremely fast engine starts, Samardzich explained. The system debuts on four-cylinder engines and will gradually be expanded to vehicles with V6 and V8 engines.

Auto Start-Stop does not require any additional vehicle maintenance. The system uses an enhanced 12-volt automobile battery and upgraded starter motor, said Birgit Sorgenfrei, program manager for Auto Start-Stop.

“Our hybrid owners tell us that start-stop is one of their favorite features,” said Sorgenfrei. “When the engine is off, they know they are saving fuel and reducing emissions.”

The system includes a light on the dash that alerts the driver when the engine is off and a special tachometer that moves the needle to a green zone when the engine is not running.

Ford engineers are making customer comfort a priority in engineering the system. A special electric pump keeps engine coolant circulating through the heater so drivers will stay warm in cold weather, Sorgenfrei said.

“Ford’s start-stop technology conserves fuel and eliminates emissions at every vehicle idle opportunity once customer comfort and convenience are assured – this is good for the environment,” Sorgenfrei said.

Auto Start-Stop is just the latest in a long list of fuel-saving technologies Ford has brought to market in recent years.

Ford’s industry-leading suite of fuel-saving technologies include:

•EcoBoost engines, which combine turbocharging, direct injection and twin independent variable camshaft timing or Ti-VCT, with downsizing to deliver outstanding fuel economy without sacrificing performance

•Improved and highly fuel-efficient TDCi turbo-diesel engines in European models with low emissions and high levels of refinement

•Electric power steering, which eliminates the engine-driven hydraulic pump, lines and fluid

•Six-speed transmissions, which enable engines to run more efficiently by always selecting the best gear for fuel economy

•PowerShift dual-clutch automatic transmission, which efficiently sends the engine’s power through the transmission without relying on a torque converter or hydraulic pumps

In 2011, Ford will be the only manufacturer in North America to offer four vehicles that get 40 mpg or more. Those vehicles, the Ford Fiesta, Ford Focus, Ford Fusion Hybrid and Lincoln MKZ Hybrid, are part of a dozen vehicles leading their sales segments in fuel economy, a record no other manufacturer can match.

“Ford Auto Start-Stop works so fast and so seamlessly, most drivers won’t even notice it is there, though they will notice the benefits in their lower fuel bills,” Samardzich said.

# # #

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.

Tatoo Your New Focus

TATTOOS COME INTO FOCUS – LITERALLY – WITH FORD’S HOT NEW SMALL CAR


The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.

DEARBORN, Mich., Dec. 23, 2010 – The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.

From geometric patterns and racing stripes to whimsical imagery like splashes and swirls, customers will soon be able to choose from more than 200 unique vinyl wrap tattoos to find a design that reflects their personality at http://www.fordcustomgraphics.com/.

“Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that,” said KC Dallia, Focus brand manager. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization.”

Tattoo trend extends to cars

According to the Pew Research Institute, nearly four in 10 Millennials have at least one tattoo, and Gen Xers are not far behind at 32 percent.

Sheryl Connelly, Ford Global Trends and Futuring manager, says the migration to vehicle tattoos is a natural progression of the tattoo craze.

“The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more of a desire not to be lost in the masses,” she said. “People are personalizing everything – cell phones, computers and clothing – and it’s no different with automobiles.”

Ford Custom Graphics developed for the new Focus will range in price from $120 to $470 and can be easily removed, providing younger customers with an economical way to “grow with their car,” says Connelly.

“People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow,” she said. “Customers can easily change the tattoos as their life situation and style evolves.”

Test your creativity with the 2012 Ford Focus at http://www.fordcustomgraphics.com/

With a few clicks of the computer mouse, customers can choose the exterior color of their Focus, select the tattoos they like and then be able to see exactly how the designs will look on the car.

All of the tattoos are made with 3M Scotchprint® Personalized Vehicle Graphic Film plus a clear graphic protection layer. They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.

Original Wraps Inc., a provider of on-demand custom graphics to the automotive industry, developed the tattoos and the website for Ford. According to the company’s chief executive officer Tom Stemple, the tattoos offer customers the look of custom paint at half the cost.

“Another important benefit is that the tattoos are made to order. We don’t manufacture any graphics until they are purchased,” said Stemple. “That gives us the flexibility to keep updating the designs to give customers fresh new ideas to choose from.”

Custom Graphics are currently available at www.fordcustomgraphics.com for the Ford Mustang,

F-150, Explorer and Fiesta. Because orders are processed at individual dealerships throughout the country, there is no way to track how many tattoos have been sold, but consumer response to the site has been strong with an average of 15,000 unique hits per month.

Focus graphics are expected to be online in mid-January.

2012 Ford Focus offers customers more choices at production

The all-new 2012 Ford Focus, which will arrive in dealerships early next year, will offer customers plenty of choices at production, including four trim series – S, SE, SEL and Titanium – and 11 unique wheel styles.

The vehicle also will be available in 11 exterior paint colors. Four of the choices are premium paints. Tri-coat paints that offer deeper, richer color will be available in White Platinum and Yellow Blaze, and two tinted clearcoat paints will be offered in Red Candy and Blue Candy.

Vehicle Personalization: Ford Custom Accessories make it easy and fun

The automotive aftermarket has grown into a $34 billion industry. And Ford Vehicle Personalization continues to come out with cool new products – from wheels and decklids to hood scoops, grille inserts and vehicle tattoos – to meet increasing customer demand for accessories.

“The goal of Ford Custom Accessories is to give customers new ways to make the vehicle their own,” said Jim Abraham, Ford Licensed Accessories manager, noting that the business of Vehicle Personalization at Ford has grown exponentially over the last few years. “Our accessories are designed alongside our vehicles, so the integration is seamless and reflective of Ford quality.”

To learn more about Ford Custom Accessories, please visit http://www.fordaccessoriesstore.com/.

•Tattoos are not just body art anymore; customers will soon be able to express themselves with vehicle tattoos for the all-new 2012 Ford Focus

•Ford Custom Graphics will offer more than 200 unique vinyl wrap tattoos in an array of different colors for the new Focus at www.fordcustomgraphics.com

•Available in a variety of designs – from geometric patterns and racing stripes to whimsical imagery like splashes and swirls – the Custom Graphics offer the look of custom paint at half the cost

•Ford Custom Graphics are currently available for the Ford Mustang, Explorer F-150 and Fiesta

###

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com/

FORD SYNC NOW IN 3 MILLION VEHICLES

FORD SYNC NOW IN 3 MILLION VEHICLES; CUSTOMER SATISFACTION, USE OF VOICE CONTROL ON RISE



•Ford SYNC®, the voice-activated in-car connectivity system is now installed in more than 3 million Ford Motor Company vehicles, since first introduced in late 2007


•Latest internal research shows that more than 80 percent of SYNC owners are likely to recommend the system to others, a 5 percentage point increase over last year’s research

•More SYNC users also rely on its voice recognition system, with nearly 70 percent usage rate while driving – more than a 5 percentage point increase over previous year

•SYNC was introduced in 2007 and still maintains its introductory price as a $395 option for nearly all new-model Ford vehicles; SYNC is also standard equipment on Lincoln models

DEARBORN, Mich., Jan. 3, 2011 – Ford is ringing in the new year with a noteworthy milestone, by installing the industry-leading Ford SYNC® in-car connectivity system on its 3 millionth vehicle in North America.



“Ford SYNC is clearly making a difference in our customer experience,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “Not only is it proving to differentiate our products from the competition, SYNC is becoming a key point of satisfaction.”



Ford SYNC was first available for the 2008 Ford Focus, with an option price of $395, in the fall of 2007 and quickly migrated across Ford’s product lines. Today, SYNC is available on all Ford and Lincoln products, except those that are largely commercial or fleet use. The option price remains at $395 for most vehicles, but now includes several new standard features such as 911 Assist, Vehicle Health Report, and SYNC Services.



Customers buying Ford vehicles are treating SYNC as a must-have technology, purchasing the system, when available, nearly 80 percent of the time on current 2011 models – up about 4 percentage points compared to 2010 models. SYNC is standard across the Lincoln lineup.



And a larger number of these customers are speaking out about how much they like the system, with recent internal research indicating that more than 80 percent of SYNC users are likely to recommend the system to others, representing a 5 percentage point increase over the previous year’s data.



Undeniably, the strong purchase power and customer satisfaction ratings of SYNC are bolstered by its industry-leading voice recognition system, a feature that is taking a stronghold in terms of what people want when it comes to in-car connectivity systems. In the internal research, nearly 70 percent of SYNC owners reported that they use the SYNC voice controls while driving – a 5-plus percentage point increase.



“When we introduced SYNC, we were committed to making voice recognition a highly useful tool for the driver, and this research confirms we’re on track,” said Jim Buczkowski, a Henry Ford Technical Fellow and director of Ford Electronics and Electrical Systems Engineering, Research and Advanced Engineering. “Ford remains committed to being the company that will continue to raise the bar on voice recognition as the primary user interface – giving customers the connectivity they want while helping them keep their eyes on the road and hands on the wheel.”



According to the 2010 study “Staying Connected on the Go: A Look at In-Vehicle Smartphone Integration Systems” conducted by the Consumer Electronics Association, 55 percent of the fast-growing population of smartphone owners prefer voice commands as their primary in-car user interface.



With the introduction of MyFord Touch™ in 2010, Ford made the SYNC voice recognition system even faster, friendlier and easier to use with more direct, first level commands, quicker and easier entry and search and more recognized aliases. The improvements were designed to help drivers accomplish tasks hands-free using more natural speech patterns and fewer commands, enabling them to focus on the task of driving.



# # #



About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

2011 FORD EXPLORER MORE ADAPTABLE THAN EVER FOR DRIVERS AND ROADS

Innovative technology creates new 2011 Explorer that adapts to drivers and roads to deliver new levels of comfort and safety
The new Explorer will be one of Ford’s first vehicles with four-way head restraints designed to provide occupant protection and more adjustable comfort for passengers of different heights, while encouraging proper use of restraints
The new Explorer also features new technologies to help the vehicle adapt to driving conditions, including a terrain management system, Curve Control and radar-based systems such as Adaptive Cruise Control with Collision Warning with Brake Support
Customers can personalize Explorer even more with custom graphics and seven accent lighting choices for footwells, cupholders and other areas
Fact Sheet: 2011 Ford Explorer: More Adaptable Than Ever (PDF)

DEARBORN, Mich., Nov. 12, 2010 – Whether hauling mountain bikes through mud ruts or groceries and kids through rush hour traffic, the new 2011 Ford Explorer will adapt to peoples’ lives more than ever – building on the capability, flexibility and utility that made it America’s favorite SUV for two decades.

The redesigned Explorer, which arrives later this year, will deliver more adaptability than ever before – from adjustable creature comforts like a four-way head restraint to responsive driver-assist and safety technologies such as terrain management system and Curve Control.

“The Explorer has always been about maximum adaptability, but it’s not just about off-road capability, flexible cargo space and seating configurations anymore,” said Amy Marentic, group marketing manager, Ford cars and CUVs. “With the new Explorer, we’ve redefined what adaptability means by expanding the user’s ability to adjust vehicle features and functions. At the same time we are offering innovative technologies that can allow the Explorer to automatically adjust to driving conditions if needed”

Making easy adjustments for comfort and whiplash protection
One of the new Explorer’s flexible features is a new four-way head restraint designed to provide protection for occupants with more adjustable comfort than industry standard two-way restraints.

The four-way head restraint offers increased flexibility over the two-way head restraints that proliferate in the industry. The four-way system moves up and down, as well as forward and backward using a manually operated ratcheting system that allows 12 positions to increase occupant comfort while helping to provide occupant injury protection in rear impacts.

“A well-positioned head restraint is important because it helps keep the occupant’s head and neck aligned with their torso and may reduce the risk of whiplash injury,” said Agnes Kim, Ford senior technical specialist. “Our four-way system is designed to provide protection while offering more flexibility so drivers can find more comfortable driving positions.”

Ford recommends properly adjusting the head restraint so that the top of the head restraint is even with the top of one’s head and positioned as close as possible to the back of one’s head. For occupants of extremely tall stature, the head restraint should be adjusted to its full up position. Approximately 80 percent of all passenger vehicles in the United States have adjustable head restraints, yet studies indicate less than 10 percent of occupants adjust them properly.

Two other Explorer features that should be adjusted before hitting the road are the adjustable brake and accelerator pedals and tilt/telescoping steering wheel that allow drivers of different statures to position these controls at a comfortable distance closer or farther away from them.

Adapting to the road; Taking curves and all terrain
While the new Explorer’s driver and passengers can easily adjust interior features to their liking, the Explorer seamlessly adjusts to external driving conditions. Two new-for-2011 technologies that perform in this adaptable manner are Curve Control Hill and a terrain management system.

Curve Control, which makes its debut on the Explorer, senses when a driver is taking a curve too quickly and rapidly reduces engine torque and can apply four-wheel braking, slowing the vehicle by up to 10 mph in about one second. The system can be useful when drivers are entering or exiting freeway on- or off-ramps with too much speed.

The new Explorer gets adventurous by offering Ford’s first intelligent four-wheel-drive (4WD) control system that optimizes vehicle capability by integrating powertrain and braking controls to provide appropriate traction for any driving conditions. Terrain management is activated by a console-mounted, switchable knob, enabling 4WD control through an intuitive choice of settings that eliminates guesswork with simple icons that represent the climate or surface situation drivers may encounter.

“The Explorer’s terrain management system and Curve Control are predictive technologies that are designed to work with the driver to respond to varying road conditions or potential hazards,” said Jim Holland, Explorer chief nameplate engineer. “They help the Explorer and its driver adapt to changing conditions.”

Adapting to the driver’s mood
Explorer drivers will be able to adjust the ambience of their vehicles in several ways. First they can personalize the interior by selecting from a spectrum of seven different ambient lighting colors, for the gauge cluster, foot wells, cup holders, door map pockets and rear foot wells. Drivers and passengers also can get comfortable with the Explorer’s dual-zone electronic automatic temperature control.

Other adaptive technologies on the new Explorer include:

MyKey™ which helps encourage safer teen driving and seat belt use, and allows owners to program the vehicle key to incorporate features such as limited top vehicle speed and audio volume.

Ford SYNC® in-car connectivity system with 911 Assist™ - designed to assist occupants in using their paired cell phone to place a call to a local 911 operator should an accident occur that activates an airbag or the emergency fuel cutoff.
HomeLink gives the vehicle the technology to learn up to three garage door and power gate remote control codes, eliminating the need to clutter the interior with separate remote control units.

Reference by Ford Motor Company

The F-150 EcoBoost Engine Endures More Torture Testing

The 2011 F-150 EcoBoost Engine Endures More Torture Testing

November 2010

The new 3.5-liter EcoBoost™ “torture test” truck engine moved from the lab to the outdoors with a stop at a logging company in Oregon. It’s the current phase of a multi-part series of Web-based documentaries that began when this randomly selected EcoBoost engine endured the equivalent of 150,000 miles or 10 years of use on the dynamometer, replicating the duty cycle of the harshest-use customer. You can read more about that by clicking here.
After the dyno torture testing, the engine was dropped into a new 2011 Ford F-150 to work as a log skidder for Nygaard Logging of Warrenton, Oregon. Skidding is the process of moving harvested timber, after the branches have been removed, from the forest to a staging area where it is placed on a truck to be sent to a sawmill.
The 2011 Ford F-150 EcoBoost replaced a vehicle similar to a backhoe that “ropes” the harvested timber using high-strength cables and drags it to the staging area.
The work was performed at Clatsop State Forest, where the 2011 F-150 EcoBoost pulled logs weighing from 4,000 to 9,000 pounds. That’s where the new engine’s best-in-class torque of 420 lb.-ft. at 2,500 rpm was essential – especially low-end torque. Up to 90 percent of the EcoBoost truck engine’s peak torque is available from 1,700 rpm to 5,000 rpm – all on regular fuel.
The EcoBoost truck engine also delivers best-in-class maximum towing capability of 11,300 pounds.
Go to fordvehicles.com to see firsthand how the EcoBoost truck engine performs.

Reference: Ford Motor Company

2010 Halloween Photo Contest

What will your entry be, Wacky? Scary? Cute?
Show off your child, grandchild, family, friends, or your pets this Halloween. We want to see your costumes and you can win a prize too. Friend us on Facebook, and tag us in your picture, or post to our Flickr page. We will be accepting pictures till November 6th. 1st Place will win a $50 gift card to Zona Rosa shopping center to start off there holiday shopping, 2nd Place winner will recieve a Free "Works" Package to Thoroughbred Ford. Have a Happy Halloween!

2011 Edge WI-FI

FORD FIRST WITH ASSEMBLY LINE WI-FI PROVISIONING FOR DELIVERY OF SYNC SOFTWARE TO 2011 EDGE

Ford is installing Wi-Fi® access points on its assembly lines to wirelessly deliver SYNC® software to new Wi-Fi-enabled MyFord Touch™-equipped vehicles as they are being built
On-the-line software downloads allow Ford to use a common SYNC hardware module for every vehicle, reducing complexity, improving quality and saving cost
The Oakville, Ontario, assembly plant, which produces the all-new 2011 Ford Edge and Lincoln MKX, will be first to have the on-the-assembly-line Wi-Fi capability, with Chicago Assembly, home of the new 2011 Ford Explorer, and other global Ford manufacturing sites soon to follow

2011 Ford Edge with MyFord Touch first to receive SYNC software downloads via Wi-Fi access points on the assembly line.

DEARBORN, Mich., Aug. 26, 2010 – Ford is the first automaker to use Wi-Fi provisioning on the assembly line to wirelessly deliver SYNC software to vehicles equipped with the new MyFord Touch driver connect technology as they are being built.

The new on-the-assembly-line Wi-Fi capability eliminates the need for building, stocking and storing multiple SYNC hardware modules, thus reducing manufacturing complexity and saving cost.

“Using wireless software installation via Wi-Fi, we can stock just one type of SYNC module powering MyFord Touch and loaded with a basic software package,” explained Sukhwinder Wadhwa, SYNC global platform manager. “We eliminate around 90 unique part numbers, each of which would have to be updated every time a change is made – this system really boosts quality control.”

Earlier in the year, Ford announced that the next-generation SYNC system that powers MyFord Touch would feature a built-in Wi-Fi receiver. Now, Ford is further capitalizing on the limitless possibilities of this in-car wireless connection, making communication between the vehicle and the assembly line a reality.

The Oakville, Ontario, assembly line that produces the all-new 2011 Ford Edge and Lincoln MKX will be the first to feature wireless access points for software installation. In turn, the Edge and MKX will become the first vehicles to get their infotainment software installed via Wi-Fi while moving down the line.

A global endeavor, Ford is also targeting Chicago Assembly Plant, which is building the all-new 2011 Ford Explorer, for Wi-Fi installation capabilities. Plant locations throughout the world that will support the 2012 Ford Focus launch will soon follow.

Through July, hundreds of pilot vehicles were successfully moving through the Wi-Fi access point at Oakville. “Employees at the Oakville assembly plant helped us tremendously in getting the Wi-Fi process to work, and work perfectly,” said Wadhwa. “Turning an assembly plant – with steel beams everywhere and high-voltage cabling throughout; everything you could imagine that would interfere with a radio signal – into an access point that would achieve 100 percent success was a huge challenge.

“Oakville is our model for what we’re doing next in Chicago, then into Europe for the new Ford Focus.”

Wireless proposition
Going wireless for software delivery addresses a number of manufacturing complexity and potential quality issues for Ford as more and more features and services are added to SYNC across multiple vehicle lines and continents.

“As we began developing the different levels of MyFord driver connect technology, we grew increasingly concerned with the number of different hardware configurations we were going to have to keep on hand,” said Wadhwa.

Where engineers initially proposed unique SYNC hardware modules for each possible vehicle configuration – resulting in more than 90 individual part numbers – Wi-Fi installation allows those different configurations to be stored as software on a computer server and wirelessly installed on a common, basic SYNC hardware module as the vehicles are built.

Through the Wi-Fi connection, SYNC software options totaling as much as 300 megabytes of data can be installed and configured wirelessly, including:

The addition of the SYNC app Traffic, Directions & Information in U.S. markets
Market-appropriate languages for voice-activated commands and system prompts
Option-specific graphics and icons for navigation, system information and instrument panel screens
Unique system color schemes for MyFord Touch and MyLincoln Touch
Units of measurement settings for fuel economy, speed and distance

Global implementation
With the dual challenge of implementing a cutting-edge driver connect technology like MyFord Touch and rolling that technology out to a global marketplace, Wi-Fi has been a key to rapid globalization of the SYNC system, added Wadhwa.

“Ford is developing and implementing world-class manufacturing techniques that are just as advanced as the vehicles they’re being used to build, and we’re scaling these techniques for use around the globe,” he said.

Reference: Ford Motor Company

Maintenance Myths

- They’ve been around awhile – a snippet of advice here, an old adage there. They’re the guidelines that are supposed to help keep cars running in top condition. Problem is, most of them aren’t based in fact – or they’re just plain outdated. Ford decided to debunk a few of the most popular maintenance myths, including the following:
MYTH: Cars need oil changes every three months or 3,000 miles. False: That used to be true, but not with newer cars. Because of synthetic oils that don’t break down as quickly, consumers actually don’t need oil changes as often – more like every 5,000 to 7,500 miles. (There may be two recommendations for oil-change intervals: one for normal driving and one for hard use. Check your maintenance guide to be sure.)
SAVE: Either way, there’s a considerable savings here: Let’s say you’re an average consumer who drives 12,000 miles a year, which means you would need about four oil changes a year under the old formula. With the new extended mileage, consumers need only about two oil changes a year, cutting their bill for oil changes in half – you could pocket upward of $50 a year or $650 in the lifetime of your car and do something to help the environment by saving oil.
MYTH: You need to let your vehicle engine warm up in cold weather. False: Your vehicle’s engine only needs a warm-up period of about 10 seconds – you’re actually the only one who may feel chilly. The engine warms up while you drive. Running your car any longer beforehand is just a waste of gas.
SAVE: Depending on engine size, temperature and other variables, modern cars can use about a third of a gallon of gas per hour while idling. By giving up that 10-minute idle every weekday morning, you could save more than a gallon a month – $32 a year or $416 over the life of the vehicle.
MYTH: Premium gas is a treat for your car. False: Unless your vehicle is specifically tailored to take advantage of the higher octane level in the fuel, you’re wasting your money. Go by what is recommended in your owner’s manual and leave it at that.
SAVE: At current gas prices, drivers may save up to $150 a year by opting for unleaded gas instead of premium.
MYTH: The number listed on the sidewall of your tire is the recommended tire pressure. False: In most cases, this is actually the maximum pressure allowed for that tire. The recommended amount of pressure is usually listed on the inside door panel – check your owner’s manual to be sure.
SAVE: The government estimates that the average driver’s tires are underinflated by 26 percent. Generally, underinflated treads lower gas mileage about a half percent for each pound lacking when the pressure of all four tires is added up. An average driver with underinflated tires could add $79 a year to his or her fuel bill – or more than $1,027 in the lifetime of the vehicle. You could also save nearly half a barrel of crude oil per year by keeping your tires inflated to the manufacturer’s recommended level. Per the EPA, one barrel of crude oil equals 42 gallons of gasoline.
MYTH: Buy gas in the morning and you’ll save money. False: The old adage was to fill up in the morning when gas was coolest and most dense because gas is sold by volume and you would get more gas for your buck.
But gas is sold in underground, nonmetallic tanks that typically hold about 10,000 gallons, and it will take a lot of sunlight to raise the temperature even a degree. (However, pumping your gas when it’s cooler does mean less release of vapors, which is better for the environment.)
SAVE: Do your research before buying. Ford’s SIRIUS Travel Link™ sorts gas stations by price on the navigation screen, but Web sites like MSNAutos.com can also help drivers navigate to bargains. In our quick research, we found two gas stations in New York City – less than a mile apart – with 30 cents per gallon price difference. If you know before you go and fill up for less every time, it could result in $227 in your pocket annually, or $2,951 saved over the lifetime of your car.

Ford Recognizes the Purchasing Power of Women

Understanding what women want when it comes to vehicles, and giving it to them, is more important today than ever before. As the National Women’s History Project sponsors its 30th Women’s History Month in March, Ford Motor Company is more aware than ever of the changing role that women hold in today’s society.
“Women pack a powerful purchasing punch,” said Christine Stasiw Lazarchuk, director of global marketing research for Ford. “And that’s grabbed the attention of all automakers searching for new business in an era of tight competition. Women are directly responsible for 45 to 50 percent of all new vehicles purchased in the U.S, and they have a direct influence of up to 80 percent of vehicles they don’t purchase themselves. And 65 percent take their own vehicles to the dealership or shop for repair. Women account for a whopping $85 billion in automotive and related businesses.”But it’s not only the U.S. that is seeing women’s roles shift.
“The whole world is changing, and it’s changing fast,” said Sheryl Connelly, Ford’s global trend manager. “Women are at the forefront of change that’s contributing significantly to an increase in their progress and power.”
Connelly sees five major global factors driving that change:
Improved education: Although gender disparities persist in some countries, the gender gap in education continues to narrow, allowing women to find their way into the work force. In the U.S., the number of women earning Ph.D.s is rising at a rate of 63 percent a year.
Career opportunities: With more education, women are finding their way into the work force, earning their own money. In China, for instance, 44 percent of government jobs are held by women.
Financial independence: Increased earning power is leading to financial independence for more women. Working women in relationships often out-earn their partners – by 25 percent in the U.S., 30 percent in Great Britain.
Delayed marriage and parenthood: More and more women are choosing to delay marriage to pursue education, career and personal development, with many choosing to have fewer children later in life. In Bangladesh, for instance, marriage is delayed due to incentives for girls to attend primary and secondary school, and in Brazil, the declining fertility rate has been attributed to women modeling their lives on the small, happy families they see on television.
Media: The spread of information in the media, particularly the Internet, has empowered women. About half of women worldwide own and use personal computers.
As the world changes, women obviously change with it, Connelly notes. When the economy began to crumble, many women took a lead role in keeping the home front together – either going back to work or taking over the belt-tightening of the budget.
“Gender roles have blurred,” Connelly said. “You no longer have the women always staying at home and the man of the house always the breadwinner. You don’t have those definitive roles anymore.”
That could make things difficult for Ford’s marketing team, charged with reaching target demographics that include, of course, the specific needs and wants of women.
Ford researchers queried women with 2008 vehicles and found that these are the highest-ranked features they don’t have on their vehicles, but they’d like to:
Run-flat tires (57 percent)
Rain-sensing wipers (44 percent)
Auto park assist (32 percent)
Tire pressure monitoring system (18 percent)

Ford Now Has Industry's Highest Customer Satisfaction With Quality, New Survey Shows.

DEARBORN, April 19, 2010 – Ford Motor Company now has the highest customer satisfaction with vehicle quality among all major automakers, a new consumer research study shows.
Eighty-four percent of customers who purchased 2010 model-year Ford, Lincoln and Mercury cars and trucks are satisfied with the quality of their vehicle, a 4 percentage point improvement since the fourth quarter of 2009, according to the first quarter Global Quality Research System (GQRS) study conducted for Ford by RDA Group of Bloomfield Hills, Mich.
With the improvement, Ford’s customer satisfaction scores are now significantly higher than all other full-line automotive manufacturers, including Asian and European automakers, according to the study.
The study also showed Ford has the fewest number of vehicle defects or “things gone wrong” among all full-line manufacturers in the first three months of ownership. Owners of 2010 model Ford, Lincoln and Mercury owners reported 1,107 TGWs per 1,000 vehicles -- an 8 percent improvement compared to last year.
“To become the No. 1 automaker in terms of customer satisfaction with vehicle quality is amazing accomplishment and testament to the whole company’s commitment to quality,” said Bennie Fowler, Ford group vice president, Global Quality. “All the third parties studies are showing the same thing – Ford now has world-class quality.”
As Ford’s quality has improved, it has reduced warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in every major business region around the world in the past three years.
“Ford has proven its commitment to quality by demonstrating steady improvements through consistency and discipline.” said Donald Pietrowski, president, RDA Group. “Those improvements are clearly reflected in rising customer satisfaction with its products.”
Ford captured eight segment leaders in customer satisfaction, TGW or both. Notably, Fusion Hybrid owners now report 93 percent satisfaction with the quality of their vehicle while 92 percent of Taurus owners are satisfied.
The following models led their respective segments in the survey:
Taurus – Satisfaction leader D/E car.
Fusion Hybrid –Satisfaction leader C/D car
Milan Hybrid – TGW leader C/D car
Focus -- Satisfaction leader C car
Mountaineer – TGW leader Medium Traditional Utility
Expedition – TGW and Satisfaction leader Large Utility
Navigator – TGW and Satisfaction Leader Large Premium Utility
Ranger – TGW and Satisfaction Leader Compact Pickup
These dramatic gains in quality have also contributed to a 23 percent year-over-year improvement in the resale values of Ford vehicles with one to five years on the road – outpacing the industry average by 4 percentage points.
“While we are proud of the progress we’ve made, we know how important it is to keep the momentum going,” said Fowler. “We can never be satisfied.”
The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific time frames.
New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.
###
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company.

Ford Quality

Ford Beats Every Auto Company in Quality*
July 24, 2009
It’s a mark of higher quality, and it’s official: Ford had fewer problems than any other auto maker. In a second-quarter study conducted by the RDA Group of Bloomfield Hills, Michigan, Ford moved past Toyota, which it has been tied with in the past.*

The survey compares issues per 1,000 vehicles. For the second quarter of 2009, it showed that new Ford, Mercury and Lincoln cars and trucks had 1,185 issues per 1,000 vehicles. Toyota had 1,215 problems and Honda Motor Co. had 1,291.

The study also rates customer satisfaction, and reported that Ford in tied with Toyota in this segment.

“We’ve been tied with Toyota before, but it sure feels better to be on the top!” says Bennie Fowler, Ford’s global head of quality. “We can all be pleased with the progress we have made in quality, even as we face external and internal challenges in a tumultuous climate. Our progress has come as the result of our union partnerships in the U.S., Canada and Mexico, along with the work of dedicated teams in manufacturing, product development, purchasing, marketing, sales, service, legal, IT and others who follow disciplined, standardized processes.”

Reference: Ford Motor Company

2010 Ford Fusion

If you haven't seen this car yet WOW!



At Thoroughbred Ford, Kansas City's Premier Ford Dealer, we have several 2010 Ford Fusion's on our lot at the moment. If you liked the 2006-2009 Fusion, you will love this one. The handling is better, the engines are re-tuned, the look is more refined and the interior appointments are sharper. All around this car is a great vehicle. Come on by and take one for a spin.



Reviews:

MSN Autos
LeftLane News
the Car Connection
Yahoo!
Cars.com

The Auto Show Comes to Town

The Greater Kansas City Auto Show

Starting yesterday and lasting through this Sunday, the greater Kansas City Auto Show will be at Bartle Hall. We will have several of our salesman there to assist you if you need anything. There are discount certificates at our receptionist desk if you are planning on going to the show.

We at Thoroughbred Ford recommend that you do go to the show and compare Ford's products to our competition. This will solidify why Ford is number one in quality and reliability.

Remember; "Why buy a Ford when you can own a Thoroughbred?"

Detroit to DC

Welcome back to Congress

Today the Ford Plan was presented to Congress and Alan Mulally defended the loan requests for the Big 3. The hearings went well and we hope they are all listening. All three of the CEO's drove to DC in Hybrid vehicles. It should be noted that the only one that drove to DC in a production model vehicle was Alan Mulally in the 2009 Escape Hybrid.

(You can order yours today at our website Thoroughbred Ford.)

The only Auto company that seemed to have a clear plan for the future that is already in process was Ford. The Plan that Ford presented to congress is an adaptation of the plan that Alan Mulally put in place 2 years ago. We are well on our way and that is why Ford's sales dropped less than any of the other auto manufacturers, increasing our market share for the second month in a row.

2009's Safest Vehicles

Ford #1 in Safety

The Insurance Institute for Highway Safety has come out with their annual list of the safest vehicles on the road. Who makes the safest cars.....FORD!

Ford and Volvo put 16 vehicles in the top 72, that is 22% of the top vehicles were Ford's. Honda came in second with 13.

http://www.iihs.org/ratings/default.aspx

http://www.msnbc.msn.com/id/27896106/

Ford #1 in Reliability

And, it isn't just the IIHS that ranks Ford #1. JD Power ranks Ford higher than Toyota and Honda across all of their brands, in reliability. While some of the Luxury vehicles take the highest rankings, the combined rankings of all their car lines puts Ford above GM, Honda, and Toyota.

http://www.jdpower.com/autos/ratings/sales-satisfaction

Come in and get one of the safest and most reliable vehicles at Thoroughbred Ford.

Employee Pricing

Employee Pricing

Ford has announced that now through the end of the year all vehicles will be sold at Employee

price. AND, you get the rebates. This is only the second time that Ford has offered all of their vehicles at employee prices. The only exceptions to this are the 2009 F-150's and the Shelby's. Come and get your new car before they are all gone.

We at Thoroughbred Ford have a large selection and are eager to help you find your new Ford.

2009 Ford Flex Reviews

2009 Ford Flex

What an incredible achievement this is for Ford.

The critics Love it!
The customers Love it!
You will Love it!

http://www.fordvehicles.com/crossovers/flex/ Ford's Flex site

http://www.fordflex.net/ general and customer information

http://www.youtube.com/watch?v=mB0z7c9MmR8 Road Fly review

http://www.newcartestdrive.com/sneakpreview.cfm?ReviewID=157 New Car Test Drive review

http://www.edmunds.com/insideline/do/Features/articleId=125899 Edmunds review

Automobile Magaizine review

http://www.leftlanenews.com/ford-flex.html Left Lane news

http://www.fordflexforum.com/ Ford Flex Forum

http://www.youtube.com/watch?v=diyZPeeoMp8 You tube Ford Video

http://www.youtube.com/user/fordvideo1 More Ford Videos

2008 Shelby GT500

2008 Shelby GT500

Wow! What a car! 500HP!

Vapor Silver with Black stripes!

This is our last 2008 GT500!

Make an offer!