Tatoo Your New Focus

TATTOOS COME INTO FOCUS – LITERALLY – WITH FORD’S HOT NEW SMALL CAR


The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.

DEARBORN, Mich., Dec. 23, 2010 – The popularity of tattoos has turned body art into a fashion statement – especially among Millennials – and Ford is taking the trend one step further by offering car buyers a quick and inexpensive way to express themselves with tattoos for the new 2012 Ford Focus.

From geometric patterns and racing stripes to whimsical imagery like splashes and swirls, customers will soon be able to choose from more than 200 unique vinyl wrap tattoos to find a design that reflects their personality at http://www.fordcustomgraphics.com/.

“Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that,” said KC Dallia, Focus brand manager. “With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization.”

Tattoo trend extends to cars

According to the Pew Research Institute, nearly four in 10 Millennials have at least one tattoo, and Gen Xers are not far behind at 32 percent.

Sheryl Connelly, Ford Global Trends and Futuring manager, says the migration to vehicle tattoos is a natural progression of the tattoo craze.

“The one-size-fits-all model isn’t really relevant to today’s consumers, and it’s not necessarily a desire to stand out from the crowd. It’s more of a desire not to be lost in the masses,” she said. “People are personalizing everything – cell phones, computers and clothing – and it’s no different with automobiles.”

Ford Custom Graphics developed for the new Focus will range in price from $120 to $470 and can be easily removed, providing younger customers with an economical way to “grow with their car,” says Connelly.

“People are holding on to their vehicles longer, and the way we identify ourselves today may not be the way we want to express ourselves tomorrow,” she said. “Customers can easily change the tattoos as their life situation and style evolves.”

Test your creativity with the 2012 Ford Focus at http://www.fordcustomgraphics.com/

With a few clicks of the computer mouse, customers can choose the exterior color of their Focus, select the tattoos they like and then be able to see exactly how the designs will look on the car.

All of the tattoos are made with 3M Scotchprint® Personalized Vehicle Graphic Film plus a clear graphic protection layer. They are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.

Original Wraps Inc., a provider of on-demand custom graphics to the automotive industry, developed the tattoos and the website for Ford. According to the company’s chief executive officer Tom Stemple, the tattoos offer customers the look of custom paint at half the cost.

“Another important benefit is that the tattoos are made to order. We don’t manufacture any graphics until they are purchased,” said Stemple. “That gives us the flexibility to keep updating the designs to give customers fresh new ideas to choose from.”

Custom Graphics are currently available at www.fordcustomgraphics.com for the Ford Mustang,

F-150, Explorer and Fiesta. Because orders are processed at individual dealerships throughout the country, there is no way to track how many tattoos have been sold, but consumer response to the site has been strong with an average of 15,000 unique hits per month.

Focus graphics are expected to be online in mid-January.

2012 Ford Focus offers customers more choices at production

The all-new 2012 Ford Focus, which will arrive in dealerships early next year, will offer customers plenty of choices at production, including four trim series – S, SE, SEL and Titanium – and 11 unique wheel styles.

The vehicle also will be available in 11 exterior paint colors. Four of the choices are premium paints. Tri-coat paints that offer deeper, richer color will be available in White Platinum and Yellow Blaze, and two tinted clearcoat paints will be offered in Red Candy and Blue Candy.

Vehicle Personalization: Ford Custom Accessories make it easy and fun

The automotive aftermarket has grown into a $34 billion industry. And Ford Vehicle Personalization continues to come out with cool new products – from wheels and decklids to hood scoops, grille inserts and vehicle tattoos – to meet increasing customer demand for accessories.

“The goal of Ford Custom Accessories is to give customers new ways to make the vehicle their own,” said Jim Abraham, Ford Licensed Accessories manager, noting that the business of Vehicle Personalization at Ford has grown exponentially over the last few years. “Our accessories are designed alongside our vehicles, so the integration is seamless and reflective of Ford quality.”

To learn more about Ford Custom Accessories, please visit http://www.fordaccessoriesstore.com/.

•Tattoos are not just body art anymore; customers will soon be able to express themselves with vehicle tattoos for the all-new 2012 Ford Focus

•Ford Custom Graphics will offer more than 200 unique vinyl wrap tattoos in an array of different colors for the new Focus at www.fordcustomgraphics.com

•Available in a variety of designs – from geometric patterns and racing stripes to whimsical imagery like splashes and swirls – the Custom Graphics offer the look of custom paint at half the cost

•Ford Custom Graphics are currently available for the Ford Mustang, Explorer F-150 and Fiesta

###

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit http://www.ford.com/

FORD’S ENHANCED MYKEY TECHNOLOGY NOW ALLOWS PARENTS TO BLOCK EXPLICIT SATELLITE RADIO CONTENT

FORD’S ENHANCED MYKEY TECHNOLOGY NOW ALLOWS PARENTS TO BLOCK EXPLICIT SATELLITE RADIO CONTENT


Just as parents block their teens from watching X-rated films or web videos, Ford Motor Company will introduce the world's first technology that will screen explicit radio content while youngsters are driving.

•Ford is upgrading its award-winning MyKey® feature with a world-first technology that allows parents to block explicit satellite radio programming while their teens are driving

•The upgraded MyKey technology also will allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph

•A new poll by Penn, Schoen & Berland shows a majority of parents with teen drivers like MyKey’s features, including nearly 60 percent who say the feature to block adult radio programming is important and 85 percent who believe the speed-limiting feature is important

•The upgraded version of MyKey will debut as a standard feature late next year on the Ford Taurus and Explorer and will quickly be offered across a variety of Ford and Lincoln models




DEARBORN, Mich., Dec. 29, 2010 – Ford Motor Company is preparing to debut a new version of its breakthrough MyKey® technology that – for the first time – will allow parents to block explicit satellite radio content in the vehicle, much like parents are able to prevent children from viewing certain types of television and Internet content.



The new feature will debut next year as standard equipment on the Ford Taurus and Ford Explorer, and will eventually be available across a variety of Ford and Lincoln vehicles. MyKey – designed to help parents encourage safe teen driving habits – is an easily programmable key that can limit a vehicle’s top speed, limit radio volume and encourage safety-belt usage by muting the radio until front occupants buckle up.



The radio-blocking feature works by screening out more than a dozen channels labeled by Sirius® Satellite Radio as “explicit.” While similar technology is used for blocking inappropriate content on televisions and computers, never before has such an option been available for radio programming in vehicles.



Ford’s current MyKey system – standard on most North American vehicles after launching in summer 2009 – allows owners to program a key that can limit the vehicle’s top speed to 80 mph, with chimes sounding at 45, 55 and 65 mph. The upgraded MyKey technology will now allow parents to limit a vehicle’s top speed at any of four different settings – 65, 70, 75 or 80 mph.



“Ford wants to give parents peace of mind that their kids are following practical household rules in the car,” says Graydon Reitz, director, Ford Electrical and Electronic Systems Engineering. “Parents obviously like this type of feature, and many teens are okay with it when they hear parents may give them the keys more often if the car comes with a technology such as Ford’s MyKey.”



In a poll conducted for Ford by Penn, Schoen & Berland, nearly 60 percent of parents of teen drivers said the new MyKey feature that allows for blocking explicit radio content is an important technology. The survey also indicated that 85 percent of parents with teen drivers find the speed-limiting feature important.



The additional top-speed limits available in the next generation of MyKey will help parents set appropriate limits as their teens transition from driving in town to traveling on the highway. Additional features already available on MyKey limit audio volume, encourage safety-belt usage by muting the radio until front occupants buckle up, and provide earlier low-fuel warnings.



In the poll, more than half of parents also said they would allow their teens to use the family vehicle more often if it were equipped with MyKey. Meanwhile, 45 percent of teens surveyed would approve of MyKey restrictions if it meant the possibility of additional driving privileges.



Tuning into teen safetyAccording to the National Highway Traffic Safety Administration, teens are more likely to take risks such as speeding – a contributing factor in 30 percent of all fatal crashes. Teens also are less likely to wear safety belts than older drivers.



“Like graduated licensing laws, MyKey helps parents set reasonable limits for teens as they’re building driving skills,” Reitz said. “We developed MyKey’s functions in such a way as to quickly spread it across multiple vehicle lines, giving us the ability to go mass market in the spirit of other Ford innovations such as SYNC®.”



Holding the key

MyKey allows the parent to program any key through the intuitive MyFord Touch™ interface. When the key is inserted into the ignition, the system reads the transponder chip in the key and immediately identifies the MyKey code, which enables certain default driving modes, including:



•Persistent Ford Belt-Minder® with audio mute. Ford’s Belt-Minder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Belt-Minder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display, “Buckle Up to Unmute Radio,” also appears on the instrument cluster

•Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty

•If MyKey is in the ignition, features such as park aid and BLIS® (Blind Spot Information System) with cross-traffic alert cannot be deactivated

Additional MyKey features that can be programmed through the vehicle’s MyFord Touch menu:



•Parental control of explicit radio programming

•Limited top speed of 65, 70, 75 or 80 mph

•Traction control system, which limits tire spin, cannot be deactivated

•Limited audio volume to 44 percent of maximum

•A speed alert chime at 45, 55 or 65 mph

Using MyKey to encourage teens to avoid speeding can provide an added benefit – improved fuel economy. Ford research shows that driving 55 mph instead of 65 mph consumes 15 percent less fuel, and mastering other eco-driving habits, such as avoiding jackrabbit starts and excessive idling, can help improve fuel economy by more than 50 percent.



###



About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 163,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

**TONIGHT** F-150 ECOBOOST DRIVE EVENT

Experience the best combination of power, capability and efficiency with the 2011 Ford F-150!Be the first on your block to drive a NEW 2011 F-150 with the twin-turbocharged EcoBoost engine pumping out 420 lb. -ft torque.

**THE 2011 F-150 DRIVE EVENT**
THOROUGHBRED FORD
WEDNESDAY, JANUARY 5TH 2011
5PM TO 7PM

Stop by and check it out! It's going to be an exciting night with Ford F-150 experts on hand, chance to win the sweepstake prize of a $2,000 Best Buy gift card, and free food and beverage! Hope to see you then.Please R.S.V.P. to attend at (816)505-1818 and speak with either Tammy or Adrienne.

2011 FORD F-150 ECOBOOST DRIVE EVENT

Experience the best combination of power, capability and efficiency with the 2011 Ford F-150!Be the first on your block to drive a NEW 2011 F-150 with the twin-turbocharged EcoBoost engine pumping out 420 lb. -ft torque.

**THE 2011 F-150 DRIVE EVENT**

THOROUGHBRED FORD

WEDNESDAY, JANUARY 5TH 2011

5PM TO 7PM

Stop by and check it out! It's going to be an exciting night with Ford F-150 experts on hand, chance to win the sweepstake prize of a $2,000 Best Buy gift card, and free food and beverage! Hope to see you then.Please R.S.V.P. to attend at (816)505-1818 and speak with either Tammy or Adrienne.

2011 FORD EXPLORER MORE ADAPTABLE THAN EVER FOR DRIVERS AND ROADS

Innovative technology creates new 2011 Explorer that adapts to drivers and roads to deliver new levels of comfort and safety
The new Explorer will be one of Ford’s first vehicles with four-way head restraints designed to provide occupant protection and more adjustable comfort for passengers of different heights, while encouraging proper use of restraints
The new Explorer also features new technologies to help the vehicle adapt to driving conditions, including a terrain management system, Curve Control and radar-based systems such as Adaptive Cruise Control with Collision Warning with Brake Support
Customers can personalize Explorer even more with custom graphics and seven accent lighting choices for footwells, cupholders and other areas
Fact Sheet: 2011 Ford Explorer: More Adaptable Than Ever (PDF)

DEARBORN, Mich., Nov. 12, 2010 – Whether hauling mountain bikes through mud ruts or groceries and kids through rush hour traffic, the new 2011 Ford Explorer will adapt to peoples’ lives more than ever – building on the capability, flexibility and utility that made it America’s favorite SUV for two decades.

The redesigned Explorer, which arrives later this year, will deliver more adaptability than ever before – from adjustable creature comforts like a four-way head restraint to responsive driver-assist and safety technologies such as terrain management system and Curve Control.

“The Explorer has always been about maximum adaptability, but it’s not just about off-road capability, flexible cargo space and seating configurations anymore,” said Amy Marentic, group marketing manager, Ford cars and CUVs. “With the new Explorer, we’ve redefined what adaptability means by expanding the user’s ability to adjust vehicle features and functions. At the same time we are offering innovative technologies that can allow the Explorer to automatically adjust to driving conditions if needed”

Making easy adjustments for comfort and whiplash protection
One of the new Explorer’s flexible features is a new four-way head restraint designed to provide protection for occupants with more adjustable comfort than industry standard two-way restraints.

The four-way head restraint offers increased flexibility over the two-way head restraints that proliferate in the industry. The four-way system moves up and down, as well as forward and backward using a manually operated ratcheting system that allows 12 positions to increase occupant comfort while helping to provide occupant injury protection in rear impacts.

“A well-positioned head restraint is important because it helps keep the occupant’s head and neck aligned with their torso and may reduce the risk of whiplash injury,” said Agnes Kim, Ford senior technical specialist. “Our four-way system is designed to provide protection while offering more flexibility so drivers can find more comfortable driving positions.”

Ford recommends properly adjusting the head restraint so that the top of the head restraint is even with the top of one’s head and positioned as close as possible to the back of one’s head. For occupants of extremely tall stature, the head restraint should be adjusted to its full up position. Approximately 80 percent of all passenger vehicles in the United States have adjustable head restraints, yet studies indicate less than 10 percent of occupants adjust them properly.

Two other Explorer features that should be adjusted before hitting the road are the adjustable brake and accelerator pedals and tilt/telescoping steering wheel that allow drivers of different statures to position these controls at a comfortable distance closer or farther away from them.

Adapting to the road; Taking curves and all terrain
While the new Explorer’s driver and passengers can easily adjust interior features to their liking, the Explorer seamlessly adjusts to external driving conditions. Two new-for-2011 technologies that perform in this adaptable manner are Curve Control Hill and a terrain management system.

Curve Control, which makes its debut on the Explorer, senses when a driver is taking a curve too quickly and rapidly reduces engine torque and can apply four-wheel braking, slowing the vehicle by up to 10 mph in about one second. The system can be useful when drivers are entering or exiting freeway on- or off-ramps with too much speed.

The new Explorer gets adventurous by offering Ford’s first intelligent four-wheel-drive (4WD) control system that optimizes vehicle capability by integrating powertrain and braking controls to provide appropriate traction for any driving conditions. Terrain management is activated by a console-mounted, switchable knob, enabling 4WD control through an intuitive choice of settings that eliminates guesswork with simple icons that represent the climate or surface situation drivers may encounter.

“The Explorer’s terrain management system and Curve Control are predictive technologies that are designed to work with the driver to respond to varying road conditions or potential hazards,” said Jim Holland, Explorer chief nameplate engineer. “They help the Explorer and its driver adapt to changing conditions.”

Adapting to the driver’s mood
Explorer drivers will be able to adjust the ambience of their vehicles in several ways. First they can personalize the interior by selecting from a spectrum of seven different ambient lighting colors, for the gauge cluster, foot wells, cup holders, door map pockets and rear foot wells. Drivers and passengers also can get comfortable with the Explorer’s dual-zone electronic automatic temperature control.

Other adaptive technologies on the new Explorer include:

MyKey™ which helps encourage safer teen driving and seat belt use, and allows owners to program the vehicle key to incorporate features such as limited top vehicle speed and audio volume.

Ford SYNC® in-car connectivity system with 911 Assist™ - designed to assist occupants in using their paired cell phone to place a call to a local 911 operator should an accident occur that activates an airbag or the emergency fuel cutoff.
HomeLink gives the vehicle the technology to learn up to three garage door and power gate remote control codes, eliminating the need to clutter the interior with separate remote control units.

Reference by Ford Motor Company

New V6 Engine Makes 2011 Ford F-150 Most Fuel Efficient Full-Size Pickup

New V6 Engine Makes 2011 Ford F-150 Most Fuel Efficient Full-Size Pickup
October 14, 2010
You asked, and Ford Motor Company answered: 70 percent of F-150 customers said better fuel economy is what they’d like improved most in their truck. And that they got – the 2011 Ford F-150 is projected to be the most fuel-efficient full-size pickup of any manufacturer, thanks to a projected 23 mpg highway (pending final EPA certification) with the new 3.7-liter engine. The new 5.0-liter V8 engine is projected to deliver 21 mpg highway, pending EPA certification.
“The all-new engine lineup for the 2011 Ford F-150 is focused on delivering what matters most to truck customers – best-in-class power, capability, durability and fuel economy,” said Barb Samardzich, vice president of Powertrain Engineering. “Each engine offers an unequaled combination of these attributes.”
The new 3.7-liter V6 is projected to deliver 16 mpg city and 23 mpg highway in 4×2 configuration. Projections for the new 5.0-liter V8 are 15 mpg city and 21 mpg highway in 4×2 configuration. No manufacturer offers better fuel economy numbers in these respective segments.
Also new for 2011 are the 6.2-liter V8 and 3.5-liter EcoBoost™. The EcoBoost will be available in early 2011; trucks with the 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will arrive in dealer showrooms later this year. The new V6 and V8 make up half of an all-new powertrain lineup for the 2011 Ford F-150, part of the most extensive engine makeover in the 62-year history of F-Series. This versatile new powertrain lineup enables F-150 customers to choose the engine that best suits their needs.
Each engine is mated to a fuel-saving 6R80 six-speed automatic transmission, which has SelectShift capability with progressive range select and manual mode for the first time. Ford is the only manufacturer to equip its entire full-size pickup lineup with six-speed gearboxes as standard. A one-way clutch, which allows for smoother 1-2 and 2-1 shifts, faster downshifts and improved fuel economy, also has been added. The gear ratios, span and shift schedule have been optimized for better off-the-line performance and improved fuel economy. The double-overdrive gear also provides better fuel economy.
Another fuel saver is the addition of class-exclusive electric power-assisted steering (EPAS) to the 3.7-liter V6, 5.0-liter V8 and 3.5-liter EcoBoost powertrains. The EPAS system replaces a conventional hydraulic system, which runs continuously off the engine, with a system that draws power only when needed. Ford is the first manufacturer to widely offer EPAS on full-size pickup trucks. EPAS contributes about a 4 percent fuel-economy benefit compared with conventional hydraulic systems.
“Our new engine lineup allows greater flexibility for customers to select the powertrain choice that best suits their needs,” said Samardzich. “And each engine delivers outstanding power, capability and fuel economy.”
Here are highlights of each new engine:
3.7-liter four-valve Ti-VCT V6
• Best-in-class 302 horsepower at 6,500 rpm• Unsurpassed 278 lb.-ft. of torque at 4,000 rpm• Best-in-class 6,100 pounds maximum trailer tow• Ti-VCT (twin independent variable camshaft timing) creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy• E85 flex fuel capability• Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions• Forged-steel crankshaft for improved durability• Built at Cleveland Engine Plant
5.0-liter four-valve DOHC Ti-VCT V8
• Best-in-class 360 horsepower at 5,500 rpm• Best-in-class 380 lb.-ft. of torque at 4,250 rpm• Best-in-class 10,000 pounds maximum trailer tow• New strengthened block and new cylinder head optimized for performance and enhanced cooling• Unique intake camshafts, combined with Ti-VCT, composite intake manifold and optimized compression ratio for improved low-speed torque and towing capability• Forged-steel crank and all-new oil cooler enhance durability• Piston-cooling jets, which squirt oil on the underside of the pistons to keep the piston crowns cool under extreme operating conditions• E85 flex fuel capability• Built at Essex Engine Plant; Windsor, Ontario
6.2-liter two-valve SOHC V8
The 6.2-liter V8 is a premium engine offering on the 2011 F-150. It is now standard on F-150 SVT Raptor, with expanded offering on other specialty applications.
• Best-in-class 411 horsepower at 5,500 rpm and 434 lb.-ft. of torque at 4,500 rpm vs. all competitors• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors• Projected 12 mpg city, 17 mpg highway (4×2 configuration), pending final EPA certification• Durability of race-proven components and technology showcased in November 2008 when a 6.2-liter Raptor R not only survived the grueling Baja 1000, it earned a podium finish. The same engine then completed every mile of the 2009 Best in the Desert series• Utilizes a large bore and shorter stroke. This approach to creating power has its roots in storied Ford racing engines. The large bore allows for larger intake and exhaust valves for improved engine airflow, and the short stroke allows higher engine speed for increased horsepower• Because of the large bore size, two spark plugs per cylinder are used to more efficiently burn the fuel-air mixture in the combustion chamber, enabling better fuel economy and increased engine torque. The twin plugs also help maintain a smooth, stable idle• Built at Romeo (Mich.) Engine Plant
3.5-liter Ti-VCT EcoBoost
A premium powertrain offering available after launch, the 3.5-liter EcoBoost has more torque than any competitors’ V8 with the fuel economy of a smaller-displacement engine. This EcoBoost engine will establish a new benchmark for its combination of performance capability and fuel efficiency.
• 365 horsepower at 5,000 rpm on regular fuel• Best-in-class 420 lb.-ft. of torque at 2,500 rpm on regular fuel• Best-in-class 11,300 pounds maximum trailer tow vs. all competitors• Best-in-class 3,060 pounds payload vs. all competitors• Up to 90 percent of peak torque available from 1,700 rpm to 5,000 rpm• New benchmark for combination of performance capability and fuel efficiency• Ti-VCT creates precise, variable timing control of both the intake and exhaust camshafts to optimize power, performance and fuel economy• Intake and exhaust camshafts optimized for improved fuel economy and performance• Cast exhaust manifolds for heavy-duty operation and durability• Improved manifold and cylinder heads for improved performance• Direct-acting mechanical bucket (DAMB) valvetrain with polished buckets to reduce friction and improve fuel economy• Built at Cleveland Engine Plant
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage.

Ford to Expand Hands Free in Car Apps

Ford to Expand Hands Free in Car Apps
October 11, 2010
Hands-free is where it’s at—or should that be, where it’s app? Ford has started to release its Software Development Kit (SDK) to the next round of developers so that they can modify existing smartphone apps for voice command and control through the Ford SYNC voice recognition system.
“What we see emerging as we explore new ways to safely enhance connectivity and reinvent the driving experience is a mutually beneficial ‘collaborative community’ where our shared customer – anyone who drives a car and owns a smartphone – is the true beneficiary,” said Derrick Kuzak, Ford group vice president of Global Product Development.
Ford is reviewing more than 1,000 submissions made on the SYNC Developer website for future SDK release. The release marks the latest move by Ford to forge a more open collaborative bond with the wireless, consumer electronics and app developer communities to create a safer and smarter in-car connectivity experience. The first app partners include Pandora Internet radio, Stitcher smart radio, and Orangatame’s OpenBeak, with more to be announced soon. Further down the road, Ford will also examine the potential of apps that can provide exciting new levels of safety knowledge as well as improvements in driver productivity and convenience.
Ford is in the process of evaluating the potential of existing apps for in-car use, including categories for finance, such as alerts about stock price drops and drive-by payments, location-based services like navigation, traffic and business searches, and scheduling and planning, such as when flights are delayed or rescheduled.
“We know our customers want connectivity from a convenience perspective and need it from a safety perspective,” said Kuzak. “We want to leverage growing network speeds to create a world of apps on wheels that makes the vehicle experience simpler, safer, more productive and convenient.”
We make it easy for you to share this story with your friends; simply click on the “share this” method of your choice just below or at the top right corner of this page. You can also click here to sign up for updates from Ford Motor Company, and click here to add an RSS feed to your regular homepage

FORD SEPTEMBER SALES UP 46 PERCENT; FORD ON TRACK TO GAIN MARKET SHARE FOR SECOND CONSECUTIVE YEAR

Ford, Lincoln and Mercury September sales totaled 160,873, up 46 percent versus year ago
Ford’s balanced portfolio of high-quality, fuel-efficient new cars, utilities and trucks drives September’s sales and market share gains; car sales up 40 percent, utilities up 61 percent and trucks up 43 percent
Transit Connect, Ford’s purpose-built commercial van posts best sales month ever
Ford Edge (paced by new 2011 model), Fusion and Escape set September sales records
Ford’s F-Series truck posts 40 percent increase; 2011 F-150, with its lineup of four new engines unveiled to media and consumers in multi-city tour, continues to set the standard for full-size pickups
Download Full Sales Release (With Tables)
DEARBORN, Mich., Oct. 1, 2010 – Consumer demand for Ford’s fresh lineup of high-quality, fuel-efficient vehicles in September helped the company continue to grow both sales and retail market share.
Ford, Lincoln and Mercury sales in September totaled 160,873, up 46 percent versus a year ago. Ford’s market share also increased in September, marking the 23rd time in the last 24 months that Ford’s share of the retail market increased.
Year-to-date sales totaled 1.44 million, up 21 percent – growth more than double the overall industry rate. Ford is on track to gain market share for the second year in a row – a result not achieved since 1993. “The key to our success in the U.S. market is the relentless cadence of new vehicle, powertrain and technology introductions,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Every high-quality, fuel-efficient new vehicle provides Ford and its dealers with an opportunity to reach new customers and build a stronger foundation for future growth.”
Ford’s Newest ProductsThe Ford Edge and Lincoln MKX crossovers, the company’s latest new products to arrive in dealerships, are the first to offer MyFordTouch and MyLincolnTouch, respectively – state-of-the-art technology to better connect drivers with their vehicle information, entertainment and on-board technologies. The new Ford Edge features best-in-class horsepower and unsurpassed V6 highway fuel economy. The new Lincoln MKX offers best-in-class fuel economy and 305 horsepower – an increase of 40 hp versus the prior model.
Sales for the Ford Edge in September totaled 12,815, a record for the month and up 186 percent versus a year ago. Sales for the Lincoln MKX totaled 2,658, the highest sales month in over two years and up 76 percent versus a year ago.
The pace of sales for the all-new Fiesta accelerated in the second half of the month as availability at Ford dealers began to improve. September sales for the highly acclaimed subcompact totaled 3,050. Fiesta’s conquest rate is 57 percent – the highest of any Ford product.
“Fiesta customers love their new cars,” said Czubay. “The Fiesta is our strongest proof point yet that our global growth strategy is working. This is important for consumers, dealers and employees to recognize as we prepare to launch the Focus – the next all-new product from Ford’s global product development system.”
Another global product star – the Ford Transit Connect, a small, purpose-built van – launched in North America last summer. In September, this new vehicle aimed at small businesses posted its highest-ever sales month of 3,571.
Ford’s Balanced Vehicle PortfolioIn September, cars were up 40 percent versus a year ago. Sales of all Ford cars were up sharply from a year ago:
Focus was up 48 percent
Fusion was up 47 percent and set a September sales record
Taurus was up 37 percent
Mustang was up 17 percent
Utility vehicles were up 61 percent versus a year ago. In addition to the Edge and MKX:
Ford Escape sales were up 65 percent and set a September sales record
Ford Expedition sales were up 24 percent
Mercury Mariner and Mountaineer sales were up 65 percent and 60 percent, respectively
Lincoln MKT sales were up 16 percent
September truck sales were up 43 percent, thanks in part to a special Ford Truck promotion that continues to the end of October. Highlights include:
Sales for Ford’s F-Series, America’s best-selling truck, totaled 47,433, up 40 percent versus a year ago; year-to-date, F-Series sales totaled 385,879, up 31 percent
Ford Econoline, the best-selling full-size van in America, was up 25 percent
For 2011, F-150 further ensures its leadership with an all-new powertrain lineup of four new engines, including a 3.5-liter EcoBoost, and a new six-speed transmission that will deliver class-leading capability and fuel economy. This truck lineup will be 20 percent more fuel efficient than the 2010 models. F-150 pickups with the new 3.7-liter V6, 5.0-liter V8 and 6.2-liter V8 will be in dealership showrooms later this fall. The F-150 with EcoBoost will be available for sale early next year.
# # #
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit http://www.ford.com/.

The 2011 Ford F-150

2011 FORD F-150 TRANSMISSION FEATURES FASTER, SMOOTHER SHIFTING, BETTER FUEL ECONOMY

 

• A six-speed automatic transmission is now standard for each of the four new engines for the 2011 Ford F-150. Ford is the only manufacturer to offer a six-speed automatic transmission as standard throughout the lineup
• The revamped 6R80 transmission provides smoother operation and better fuel economy. SelectShift Automatic™ capability, progressive range select and manual mode are added, allowing customers the convenience of an automatic transmission for routine operation combined with the ability to select and lock gears
• Optimized wider ratio span allows a lower final drive ratio with outstanding off-the-line performance and improved fuel economy; new one-way clutch added for smoother 1-2 and 2-1 shifts

DEARBORN, Mich., Aug. 11, 2010 – A familiar transmission – with several improvements – will manage the power produced by the all-new engine lineup of the 2011 Ford F-150. The diverse group of engines, which ranges from a 3.7-liter V6 with advanced valvetrain timing to a 6.2-liter V8, will be mated to the 6R80 six-speed automatic transmission.
This tried-and-true gearbox has been upgraded to bring available customer conveniences such as SelectShift capability with progressive range select and manual mode to the F-150 for the first time. Ford is the only manufacturer to offer a six-speed automatic transmission as standard throughout its full-size pickup lineup.
In every case the transmission has been optimized to each new engine. Available at launch are the 3.7-liter Ti-VCT (twin independent variable camshaft timing) V6, the 5.0-liter V8 and the 6.2-liter V8. An EcoBoost™ engine specially tuned for truck application joins the F-150 lineup after launch.
“The F-150 has a diverse set of customers, so we don’t take a one-size-fits-all approach when matching the transmission to the engine,” said Bryant Grytzelius, 6R80 transmission engineering manager. “With the 3.7-liter engine, for example, that particular transmission has fewer clutch plates compared with the other engines. Everything is sized accordingly for optimum driveability, performance and fuel economy.”
SelectShift, progressive range select and manual mode added for 2011
Convenience and control are balanced by the 6R80’s SelectShift Automatic capability, which automatically shifts during routine operation and also allows complete manual control. Included are progressive range select and manual functions.
With progressive range select, a toggle on the shift lever allows the customer to reduce the range of available gears while in Drive. When the customer “taps” down into range select mode, the new available 4.2-inch LCD screen shows the available gears and highlights the current gear state. This feature allows the driver to limit use of upper gears when heavily loaded or while towing on grades.
For full manual function, customers also can pull the shift lever into “M” for manual mode and use the same toggle switch to select the gear desired. The display will show the selected gear, and the control system will lock the torque converter and hold that gear for a full manual transmission feel.
The 6R80’s tow/haul mode has been recalibrated to provide better control when hauling a heavy load or towing a trailer, especially when going down grades. The improved system, now integrated into the powertrain control module, uses an array of sophisticated electronic sensors to better predict the driver’s need for a downshift to provide engine braking and enhanced control.
A further refinement for 2011 is the addition of a one-way clutch, which allows for smoother 1-2 and 2-1 shifts, faster downshifts and helps improve fuel economy.
Balancing fuel economy and performance; robust testing
The 6R80’s gear ratios, span and shift schedule have been optimized for better off-the-line performance and improved fuel economy. The double-overdrive gear also provides better fuel economy.
The 6R80 has been tested to 150,000 equivalent miles in testing cycles that reflect the most extreme-use customer, and the box itself is rated up to 7,000 rpm. The fluid is filled for life.
“The increased capability and functionality of the transmission, backed by exhaustive testing, will help ensure this next F-150 will deliver everything our customers need and more,” Grytzelius said.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

The New 2011 Mustang

MSN writes it's review of the new 2011 Ford Mustang!

It is time to Pony Up!

Thought you might be interested in this:

http://editorial.autos.msn.com/article.aspx?cp-documentid=1154434&icid=autos_0628&GT1=22008

Thoroughbred Ford -Free Concert Tickets!

Saturday July 10

Rock N’ Roll Dream Concert
Tribute bands Houses Of The Holy (Led Zeppelin), Edge of Forever (Lynyrd Skynyrd), 7 Bridges Road (The Eagles) and Silver Bullet (Bob Seger) will be performing at this year's Rock N' Roll Dream Concert.

6pm Doors, 7pm Show All Ages

Free tickets available for this concert at Thoroughbred Ford! All you have to do is come to our front desk and ask for them. We will run out quick, so get them before they run out!!

Ford Customer's Benefit, from Higher Resale Values, Fewer Warranty Repairs

Ford's dramatic gains in quality are contributing to a 23 percent year-over-year improvement in resale value of Ford vehicles with one to five years on the road – outpacing the industry average by 4 percentage points
On average, the redesigned 2010 Ford Taurus is selling 50 percent higher at auction than the 2009 Taurus after one year in service
Ford has reduced its warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in each major business region around the world in the past three years
Ford, Lincoln and Mercury vehicles' initial quality in the U.S. has improved for five straight years. Ford vehicles now have the fewest number of defects of any full-line manufacturer
The resale value of newer Ford Motor Company vehicles rose 23 percent in the past year alone, the result of stronger demand for Ford's new vehicle lineup and improved quality and durability ratings.
At the same time, warranty repair rates on Ford vehicles have declined by an average of more than 40 percent globally in the past three years.
Ford, Lincoln and Mercury vehicles with one to five years on the road are fetching significantly higher resale values at auction in the first quarter of this year compared to the first quarter a year ago. Overall, the resale value of Ford's three brands at auction rose 23 percent from a year ago to outpace the industry, which saw resale values increase by 19 percent, according to the latest North American Dealers Association auction data.
"Wholesale price performance was extremely strong throughout 2009, and during this period Ford, Lincoln and Mercury products matched or exceeded the performance of the overall market," said Tom Webb, chief economist, Manheim Consulting, the world's largest provider of automotive remarketing services. "And, in 2010, Ford products have outperformed the overall market, especially in the increasingly important segments of compact cars, midsize cars and crossover vehicles."
For example, on average, the redesigned 2010 Ford Taurus is selling 50 percent higher at auction than the 2009 Taurus after one year in service. Similarly, the 2010 Ford Fusion V-6 commanded 26 percent more at auction than the 2009 model after one year in service.
"Wholesale used vehicle prices have generally been firming over the last year and a half; however, the price performance of Ford products has generally exceeded that of the market as a whole," said Tom Kontos, executive vice president, Customer Strategies and Analytics, ADESA Analytical Services, which is a used vehicle auction network.
Rising resale values means more money in customers' pockets when it is time to sell or trade in for a new vehicle. Combine these savings with lower repair and maintenance costs and better fuel economy, and the cost to own a Ford product drops dramatically over the life of the vehicle.
Aggressive product refresheningsFueling Ford's improved resale value is the company's strong vehicle lineup that includes many new and redesigned cars and trucks. Ford gained market share in the U.S. last year, while improving transaction prices.
Strong retail performance, in both transaction price and sales of a new product, serves as an early indicator of that product's future resale value. When combined with Ford's quality rankings, these factors help Ford vehicles hold their value.
"The positive reception by consumers of our recent product introductions and freshening is reflected in our higher transaction prices and increased market share," said Jim Farley, Ford's group vice president of Global Marketing.
Laser-like Focus on qualityFord performance in third-party consumer quality rankings has been steadily improving for the past several years. Years of a consistent and disciplined focus on quality is paying off, including a marked decline in warranty repair rates.
Ford has reduced its warranty repair rates on vehicles in their first three months of service by an average of more than 40 percent in every major business region around the world in the past three years.
Ford, Lincoln and Mercury vehicles' initial quality in the U.S. has improved for five straight years. Ford vehicles now have the fewest number of defects of any full-line manufacturer, according to the GQRS study conducted by RDA Group.
For Ford customers, this means fewer trips to the dealership for repairs. This also means savings for Ford as the company has reduced its warranty repair costs by $1 billion in the past three years.
"We are operating with a truly dedicated discipline to quality," said Bennie Fowler, Ford group vice president, Global Quality. "The results are paying off for our customers with fewer trips to the dealership and a higher satisfaction with the Ford, Lincoln or Mercury product they purchase."
As Ford's newest vehicles hit the road, company officials expect resale values to continue to improve and warranty claims to continue to decline.
Ford's commitment to world-class quality and a positive ownership experience extends beyond just preventing things that go wrong. Customer-driven product features, such as fuel economy, craftsmanship, quiet interiors and high-tech in-car communications systems are designed into the vehicle to deliver an exceptional product at an affordable price.
"The difference in Ford's products today is significant," says Farley. "We're proud of the progress we've made. It feels good to be able to deliver great-looking vehicles and industry-leading quality at an affordable price in every sense of the word."

Ford's April Sales up 25%

FORD’S U.S. APRIL SALES UP 25 PERCENT; FIFTH STRAIGHT MONTH FORD SALES HAVE INCREASED MORE THAN 20 PERCENT

• Ford, Lincoln and Mercury April sales totaled 162,996, up 25 percent versus year ago; retail sales were up 32 percent, and fleet sales were up 13 percent
• Ford brand sales up 26 percent versus year ago, Lincoln up 22 percent and Mercury up 19 percent
• Ford cars up 10 percent versus year ago, utilities up 33 percent and trucks up 38 percent
• Ford Fusion, Escape, Flex and Transit Connect set sales records
• Ford, Lincoln and Mercury year-to-date sales totaled 591,592, up 34 percent versus year ago
• Ford gains retail market share for the 18th time in the last 19 months, as more buyers turn to Ford’s fresh lineup of high-quality, fuel-efficient vehicles

Download Full Sales Release (With Tables)

Download Soundbites
DEARBORN, Mich., May 3, 2010 – Ford continued to post strong sales and market share gains in April, with Ford, Lincoln and Mercury dealers delivering 162,996 new vehicles in April – a 25 percent increase versus a year ago. It marks the fifth month in a row Ford sales have increased more than 20 percent. Year-to-date sales totaled 591,592, up 34 percent.   
In April, Ford retail sales were up 32 percent versus a year ago, and Ford gained retail market share for the 18th time in the last 19 months. Fleet sales were up 13 percent. Ford is benefiting from a fresh lineup of new, high-quality, fuel-efficient vehicles delivering industry-leading levels of safety and smart design.

“Customers are benefitting from our strong new product lineup,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Our laser focus on quality and dependability is increasing Ford resale values at a higher rate than the overall industry, bringing real value to Ford customers at trade-in time and driving industry-leading customer satisfaction and higher market share.”
On average, resale values of Ford vehicles have increased 23 percent versus last year, outpacing the industry average by 4 percentage points, according to the latest North American Dealers Association auction data. Ford vehicles now have the fewest number of defects of any full-line manufacturer and the highest customer satisfaction with vehicle quality among all major automakers, according to a first quarter study by RDA Group of Bloomfield Hills, Mich.
Once again, sales were higher throughout Ford’s lineup in April – continuing a trend that began in December. Cars were up 10 percent versus a year ago, utilities were up 33 percent, and trucks were up 38 percent. Among brands, Ford sales were up 26 percent, Lincoln sales were up 22 percent and Mercury sales were up 19 percent.
Additional Sales Highlights

• Ford Fusion, Motor Trend’s Car of the Year, set an April sales record of 18,971, up 4 percent versus the previous record set last year. Fusion has set monthly sales records in 12 of the last 13 months, and sales have been up 13 months in a row. Mercury Milan sales were up 36 percent, its sixth consecutive monthly sales increase.
• Ford Taurus sales totaled 6,166 in April, almost double year-ago levels (up 99 percent). Ford Focus sales were up 21 percent.
• With sales of 40,946, Ford’s F-Series posted a 42 percent sales increase in April. Ford’s leadership position in the truck market is strengthened by the arrival of the 2011 model F-Series Super Duty – the most capable, fuel-efficient heavy-duty pickup in the industry. In April, sales of the all-new 2011 Super Duty were more than double Ford’s plan for the month. F-Series has been America’s best-selling truck for 33 years in a row and best-selling vehicle (car or truck) for 28 years in a row. F-Series sales have increased five months in a row, and April’s increase was the largest.
• Utility vehicles also posted strong sales increases. Ford Escape set an April sales record of 19,146, up 41 percent. Ford Edge sales were up 18 percent (its seventh straight monthly increase), Ford Flex sales were a record for April and up 22 percent, and Mercury Mariner sales were up 24 percent (its fourth monthly increase in a row). Sales for traditional SUVs (Ford Explorer, Mercury Mountaineer, Ford Expedition and Lincoln Navigator) also were higher than a year ago.
• Sales for Ford’s E-Series van (Econoline/Club Wagon) were up 15 percent versus a year ago. E-Series has been America’s best-selling full-size van for 31 years.
• Sales of the new Ford Transit Connect small commercial van totaled 2,229 in April – its highest sales month ever. ADT Security Services, the world’s largest electronic security provider, plans to place an order for 3,000 Transit Connects, representing half of its North American fleet. This move will save ADT an estimated $5.3 million annually in fuel costs while reducing carbon emissions. In a separate announcement, the city of Boston last week became the first municipality in America to approve the Transit Connect cab for taxi use. Meanwhile, the production of the battery-electric Transit Connect begins later this year.
• The company’s hybrid vehicles (Ford Fusion, Mercury Milan, Ford Escape and Mercury Mariner) posted sales of 2,726 in April, up 19 percent versus a year ago. Year-to-date, the company’s hybrid sales totaled 9,742, up 55 percent. Ford has sold approximately 130,000 hybrid vehicles in the U.S. and is America’s largest domestic hybrid company. In addition, Ford has sold more than 10,000 vehicles equipped with its V-6 EcoBoost engine technology.

# # #

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents.  With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company.  For more information regarding Ford’s products, please visit www.ford.com.

Manual Versus Automatic Transmissions

We noticed that more than a few of the ideas in our new Your Ideas section regarding transmission technology and the availability of various transmission types. We thought it might be helpful to share what Ford is doing right now with transmission technology and the results that customers can expect. We also posted a new poll where you can register your transmission preference.
For those asking for a dual-clutch transmission, it’s on the way. The Ford PowerShift dual-clutch automatic transmission will be available in the 2011 Ford Fiesta. This new dual-clutch automatic – the first six-speed transmission in the segment – will help the Fiesta to deliver an expected best-in-class fuel economy rating with the convenience of fully automatic shifting. The dual dry-clutch PowerShift automatic transmission is based on efficient manual transmission technology, eliminating the additional weight and complexity of a torque converter, planetary gears and the fluid pumps employed in traditional automatics. Electronically controlled, twin internal clutches shift gears quickly and smoothly, providing a seamless flow of torque with the refinement and ease customers expect from a premium automatic transmission.
The Fiesta is the second new Ford vehicle to deliver better fuel economy using an automatic transmission rather than a manual. The new six-speed automatic in the 2011 Mustang Coupe betters the highway fuel economy of the standard six-speed manual by 2 mpg. Traditionally, manual transmissions have delivered higher fuel economy. But Ford’s latest automatic transmission advancements have reversed the decades-old scenario, using advanced technology to provide customers with exceptional efficiency and the convenience of an automatic transmission. Mustang drivers who prefer a manual gearbox will enjoy the short throws and direct feel of the shifter along with the relaxed cruising permitted by the extra top gear ratio.
With an array of new automatic transmission technologies, Ford is out to challenge the status quo by delivering segment-leading fuel economy without compromise to convenience, and accessibility to a much broader segment of the driving public. Fewer drivers possess stick-shift skills, as manual transmission market acceptance continues to drop, falling 22 percent over the last decade.
“Ford’s advanced new six-speed automatic transmissions will really surprise our customers, and our competitors,” said Barb Samardzich, vice president of Powertrain Development. “They provide the convenience of traditional automatics with fuel economy leadership, as well as responsive performance and driving dynamics that make these cars fun to drive. And we’re adding six-speed transmissions to our most accessible vehicles, not just our luxury offerings and high-performance models.”
For 2011, Super Duty also features an all-new transmission. The 6R140 heavy-duty TorqShift six-speed automatic transmission was designed to manage the high levels of low-end torque produced by the new diesel engine. The same basic transmission is also mated to the new gasoline engine, giving customers of either engine the ability to efficiently get the increased torque and horsepower to the ground. In addition to hardware-based improvements, the new transmission features enhanced Tow Haul mode with integrated engine exhaust braking and SelectShift Automatic capability, which includes Progressive Range Select and a manual mode, allowing customers to select the gear to suit their needs.
Ford is committed to six-speed transmissions, with availability across 85 percent of its nameplates for 2010. By 2013, these fuel-saving, performance-enhancing six-speed transmissions will be offered in 100 percent of Ford vehicles.

Maintenance Myths

- They’ve been around awhile – a snippet of advice here, an old adage there. They’re the guidelines that are supposed to help keep cars running in top condition. Problem is, most of them aren’t based in fact – or they’re just plain outdated. Ford decided to debunk a few of the most popular maintenance myths, including the following:
MYTH: Cars need oil changes every three months or 3,000 miles. False: That used to be true, but not with newer cars. Because of synthetic oils that don’t break down as quickly, consumers actually don’t need oil changes as often – more like every 5,000 to 7,500 miles. (There may be two recommendations for oil-change intervals: one for normal driving and one for hard use. Check your maintenance guide to be sure.)
SAVE: Either way, there’s a considerable savings here: Let’s say you’re an average consumer who drives 12,000 miles a year, which means you would need about four oil changes a year under the old formula. With the new extended mileage, consumers need only about two oil changes a year, cutting their bill for oil changes in half – you could pocket upward of $50 a year or $650 in the lifetime of your car and do something to help the environment by saving oil.
MYTH: You need to let your vehicle engine warm up in cold weather. False: Your vehicle’s engine only needs a warm-up period of about 10 seconds – you’re actually the only one who may feel chilly. The engine warms up while you drive. Running your car any longer beforehand is just a waste of gas.
SAVE: Depending on engine size, temperature and other variables, modern cars can use about a third of a gallon of gas per hour while idling. By giving up that 10-minute idle every weekday morning, you could save more than a gallon a month – $32 a year or $416 over the life of the vehicle.
MYTH: Premium gas is a treat for your car. False: Unless your vehicle is specifically tailored to take advantage of the higher octane level in the fuel, you’re wasting your money. Go by what is recommended in your owner’s manual and leave it at that.
SAVE: At current gas prices, drivers may save up to $150 a year by opting for unleaded gas instead of premium.
MYTH: The number listed on the sidewall of your tire is the recommended tire pressure. False: In most cases, this is actually the maximum pressure allowed for that tire. The recommended amount of pressure is usually listed on the inside door panel – check your owner’s manual to be sure.
SAVE: The government estimates that the average driver’s tires are underinflated by 26 percent. Generally, underinflated treads lower gas mileage about a half percent for each pound lacking when the pressure of all four tires is added up. An average driver with underinflated tires could add $79 a year to his or her fuel bill – or more than $1,027 in the lifetime of the vehicle. You could also save nearly half a barrel of crude oil per year by keeping your tires inflated to the manufacturer’s recommended level. Per the EPA, one barrel of crude oil equals 42 gallons of gasoline.
MYTH: Buy gas in the morning and you’ll save money. False: The old adage was to fill up in the morning when gas was coolest and most dense because gas is sold by volume and you would get more gas for your buck.
But gas is sold in underground, nonmetallic tanks that typically hold about 10,000 gallons, and it will take a lot of sunlight to raise the temperature even a degree. (However, pumping your gas when it’s cooler does mean less release of vapors, which is better for the environment.)
SAVE: Do your research before buying. Ford’s SIRIUS Travel Link™ sorts gas stations by price on the navigation screen, but Web sites like MSNAutos.com can also help drivers navigate to bargains. In our quick research, we found two gas stations in New York City – less than a mile apart – with 30 cents per gallon price difference. If you know before you go and fill up for less every time, it could result in $227 in your pocket annually, or $2,951 saved over the lifetime of your car.

SYNC APPLINK TO LAUNCH ON 2011 FIESTA, MAKING FORD FIRST TO DELIVER VOICE CONTROL OF SMARTPHONE APPS

Ford will first offer SYNC® AppLink, a downloadable software program, on the 2011 Fiesta, allowing owners to access and control AndroidTM and BlackBerry® smartphone apps with voice commands and vehicle controls
Pandora internet radio, Stitcher “smart radio” and Orangatame’s OpenBeak are the first SYNC-enabled mobile applications
Ford to create SYNC developer community with launch of new “Mobile Application Developer Network” (www.syncmyride.com/developer), giving developers a pathway to partner with Ford on SYNC-enabled applications
Ford’s platform approach with SYNC is poised to harness smartphone app development and mobile web access; apps expected to be a $4 billion industry by 2012; analysts predict the mobile device to become the No. 1 source for Internet access by 2015
– Customers have spoken -- asking for safe, convenient access to their smartphone apps while in the vehicle – and Ford is responding by announcing the new SYNC AppLink software that will allow hands-free voice control of popular smartphone apps.
SYNC AppLink, a downloadable software upgrade, will be released for 2011 Ford Fiesta owners with the award-winning SYNC communications and infotainment system later this year, allowing drivers hands-free control of apps on their Android or BlackBerry smartphones via voice commands and vehicle controls. Ford will introduce AppLink on most SYNC-equipped vehicles next year, as well as provide interoperability with other smartphones.
“The growth in smartphone mobile apps has been explosive, and Ford has worked hard to respond at the speed of the consumer electronics market,” said Doug VanDagens, director of Ford’s Connected Services Organization. “SYNC is the only connectivity system available that can extend that functionality into the car. AppLink will allow drivers to control some of the most popular apps through SYNC’s voice commands and steering wheel buttons, helping drivers keep their hands on the wheel and eyes on the road.”
The Android MarketTM and BlackBerry App World™ are among the leading growth markets for mobile apps. The new SYNC AppLink will seamlessly integrate apps using the vehicle’s voice and user interface controls, including buttons on the steering wheel, increasing eyes-on-the-road and hands-on-the-wheel time.
The first SYNC-enabled apps available later this year include Pandora internet radio, Stitcher “smart radio” and Orangatame’s OpenBeak app for Twitter, with additional apps on the way. Updated versions of each app, incorporating the SYNC application programming interface (API), will be available through Android Market and BlackBerry App World for customers to download.
Built-in, Beamed-in and Brought-in: The SYNC App Ecosystem
From its introduction, Ford has been building an ecosystem of available SYNC apps, continuously improving the consumer experience.
Built-in apps, including Vehicle Health Report and 911 Assist™, are downloaded and installed directly on the in-car SYNC operating system
SYNC apps like Traffic, Directions & Information rely on beamed-in, or “cloud-based,” information. Drivers access the Ford Service Delivery Network, a network of data centers providing turn-by-turn directions, business searches, and on-demand news, sports and weather information, through a simple voice-connection using their cell phone.
SYNC AppLink represents the third category of the ecosystem, brought-in apps, leveraging apps installed on a user’s smartphone, such as Pandora, Stitcher and OpenBeak
Studies show mobile app development – a niche market just three years ago – is expected to blossom into a $4 billion industry by 2012. Sites serving specific mobile operating systems, such as Android and BlackBerry OS, have experienced massive growth, with analysts predicting the mobile device will become the No. 1 source for Internet access by 2015, surpassing the home computer.
Ford and SYNC will answer the consumer demand by offering the only platform available for drivers to safely control their mobile devices and applications in the car. Leveraging SYNC’s safer voice commands and steering wheel controls, drivers are able to keep their hands on the wheel and eyes on the road. “Brought-in” apps residing on a consumer’s smartphone also eliminate the need for yet another piece of hardware to be installed in the car which only serves to add cost and complexity.
Customers will be able to download SYNC-enabled mobile apps through the same app store interfaces currently used. As SYNC-enabled versions of existing apps are released into the app stores, users will be prompted to download the latest version upon connection. Also, as developers grasp the notion that the vehicle interior has opened to them, a new dimension of apps designed from the outset to maximize the unique in-car environment will follow.
Opening the door to developers
To facilitate future SYNC-enabled app development, Ford has also activated a new developer network on its SYNCmyride Web site (www.syncmyride.com/developer). Interested developers can find a link to submit innovative ideas, and sign up for the latest information and news about the SYNC application programming interface (API) and software development kit (SDK). The package will allow developers to modify existing applications and create all-new apps that can successfully interface with SYNC.
Working with trusted partners, Ford is completing beta-testing on the SDK. Once beta-testing is complete, a broader release of the development tools is planned for later this year. Initial reports have been positive, with one of Ford’s development partners creating a SYNC-enabled version of its app just three days after receiving the development tools.
“We’re very pleased by the rapid development time and positive feedback we’ve seen from our first partners,” said VanDagens. “We want to encourage all developers to visit our site and submit ideas, helping us tap into the global pool of innovation and creativity.”

Sync Voice Control for Smartphones

SYNC AppLink to launch on 2011 fiesta, MAKING FORD FIRST TO DELIVER voice control of smartphone apps



· Ford will first offer SYNC® AppLink, a downloadable software program, on the 2011 Fiesta, allowing owners to access and control AndroidTM and BlackBerry® smartphone apps with voice commands and vehicle controls

· Pandora internet radio, Stitcher "smart radio" and Orangatame's OpenBeak are the first SYNC-enabled mobile applications

· Ford to create SYNC developer community with launch of new "Mobile Application Developer Network" (www.syncmyride.com/developer), giving developers a pathway to partner with Ford on SYNC-enabled applications

· Ford's platform approach with SYNC is poised to harness smartphone app development and mobile web access; apps expected to be a $4 billion industry by 2012; analysts predict the mobile device to become the No. 1 source for Internet access by 2015

SAN FRANCISCO, April 20, 2010 – Customers have spoken -- asking for safe, convenient access to their smartphone apps while in the vehicle – and Ford is responding by announcing the new SYNC AppLink software that will allow hands-free voice control of popular smartphone apps.

SYNC AppLink, a downloadable software upgrade, will be released for 2011 Ford Fiesta owners with the award-winning SYNC communications and infotainment system later this year, allowing drivers hands-free control of apps on their Android or BlackBerry smartphones via voice commands and vehicle controls. Ford will introduce AppLink on all SYNC-equipped vehicles next year, as well as provide interoperability with iPhone and other smartphones.

"The growth in smartphone mobile apps has been explosive, and Ford has worked hard to respond at the speed of the consumer electronics market," said Doug VanDagens, director of Ford's Connected Services Organization. "SYNC is the only connectivity system available that can extend that functionality into the car. AppLink will allow drivers to control some of the most popular apps through SYNC's voice commands and steering wheel buttons, helping drivers keep their hands on the wheel and eyes on the road."

The Android MarketTM and BlackBerry App World™ are among the leading growth markets for mobile apps. The new SYNC AppLink will seamlessly integrate apps using the vehicle's voice and user interface controls, including buttons on the steering wheel, increasing eyes-on-the-road and hands-on-the-wheel time.

The first SYNC-enabled apps available later this year include Pandora internet radio, Stitcher "smart radio" and Orangatame's OpenBeak app for Twitter, with additional apps on the way. Updated versions of each app, incorporating the SYNC application programming interface (API), will be available through Android Market and BlackBerry App World for customers to download.

Built-in, Beamed-in and Brought-in: The SYNC App Ecosystem

From its introduction, Ford has been building an ecosystem of available SYNC apps, continuously improving the consumer experience.

· Built-in apps, including Vehicle Health Report and 911 Assist™, are downloaded and installed directly on the in-car SYNC operating system

· SYNC apps like Traffic, Directions & Information rely on beamed-in, or "cloud-based," information. Drivers access the Ford Service Delivery Network, a network of data centers providing turn-by-turn directions, business searches, and on-demand news, sports and weather information, through a simple voice-connection using their cell phone.

· SYNC AppLink represents the third category of the ecosystem, brought-in apps, leveraging apps installed on a user's smartphone, such as Pandora, Stitcher and OpenBeak

Studies show mobile app development – a niche market just three years ago – is expected to blossom into a $4 billion industry by 2012. Sites serving specific mobile operating systems, such as Android and BlackBerry OS, have experienced massive growth, with analysts predicting the mobile device will become the No. 1 source for Internet access by 2015, surpassing the home computer.

Ford and SYNC will answer the consumer demand by offering the only platform available for drivers to safely control their mobile devices and applications in the car. Leveraging SYNC's safer voice commands and steering wheel controls, drivers are able to keep their hands on the wheel and eyes on the road. "Brought-in" apps residing on a consumer's smartphone also eliminate the need for yet another piece of hardware to be installed in the car which only serves to add cost and complexity.

Customers will be able to download SYNC-enabled mobile apps through the same app store interfaces currently used. As SYNC-enabled versions of existing apps are released into the app stores, users will be prompted to download the latest version upon connection. Also, as developers grasp the notion that the vehicle interior has opened to them, a new dimension of apps designed from the outset to maximize the unique in-car environment will follow.

Opening the door to developers

To facilitate future SYNC-enabled app development, Ford has also activated a new developer network on its SYNCmyride Web site (www.syncmyride.com/developer). Interested developers can find a link to submit innovative ideas, and sign up for the latest information and news about the SYNC application programming interface (API) and software development kit (SDK). The package will allow developers to modify existing applications and create all-new apps that can successfully interface with SYNC

Working with trusted partners, Ford is completing beta-testing on the SDK. Once beta-testing is complete, a broader release of the development tools is planned for later this year. Initial reports have been positive, with one of Ford's development partners creating a SYNC-enabled version of its app just three days after receiving the development tools.

"We're very pleased by the rapid development time and positive feedback we've seen from our first partners," said VanDagens. "We want to encourage all developers to visit our site and submit ideas, helping us tap into the global pool of innovation and creativity.

Ford and Microsoft Team up again

FORD, MICROSOFT TEAM UP TO HELP ELECTRIC VEHICLE OWNERS RECHARGE MORE EFFECTIVELY, AFFORDABLY

Ford Electric Vehicles and Microsoft Hohm
Login to download images.

• Ford and Microsoft are teaming up to use Microsoft Hohm as a platform to help future owners of Ford’s electric vehicles optimize the way they recharge their vehicle and better manage their home’s energy use
• Microsoft and Ford also will work with utilities and municipalities to help develop an energy ecosystem that manages energy usage as consumer demand for electric vehicles grows
• Ford’s aggressive electrification plan includes five new vehicles in North America and Europe by 2013; in North America, they include the Transit Connect Electric later this year, Focus Electric in 2011, a plug-in hybrid and two next-generation hybrids in 2012, joining four Ford and Mercury hybrids already on the road and a new Lincoln MKZ Hybrid coming this fall
• The Focus Electric is expected to be the first Ford electric vehicle to use Hohm

NEW YORK, March 31, 2010 – Today, Ford Motor Company and Microsoft Corp. are leading the way toward a more energy-efficient future by announcing a new solution that will make electric vehicle ownership easier and more affordable for consumers.
The two companies are teaming up to implement the Microsoft Hohm™ energy management application for Ford’s electric vehicles. Ford is the first automaker announcing the use of Hohm, starting with the Focus Electric next year. Hohm will help owners determine when and how
to most efficiently and affordably recharge battery electric (BEV) and plug-in hybrid (PHEV) vehicles. It also should help utility companies manage the added demands of electric vehicles on the electric grid.
“Ford and Microsoft both share a strong commitment to contributing to a better world. Today, we begin the next major step in our working together and leading the way for energy efficiency and environmental sustainability,” said Alan Mulally, Ford Motor Company president and CEO. “For Ford, this is a needed step in the development of the infrastructure that will make electric vehicles viable.”
Both companies agree that effective management of the energy ecosystem is critical for electric vehicles to be successful and for consumer interest to grow. In a recent Accenture survey, 42 percent of consumers said they are likely to buy a hybrid or electric vehicle in the next two years.
Increasing numbers of electric vehicles, however, will have a significant impact on energy demand. That is because the addition of an electric vehicle to a household could effectively double home energy consumption while the vehicle is charging.
Ford and Microsoft agree that making energy management easy and affordable for consumers will be key to the success of electric vehicles in the marketplace as well as in creating a positive environmental impact.
“Electric vehicles will play an important role in the global effort to improve energy efficiency and address the issues of climate change and sustainability,” said Steve Ballmer, Microsoft CEO. “But as the market for electric vehicles expands, it will have a significant impact on home energy consumption and demand across the nation’s energy grid. With Microsoft Hohm, Ford and Microsoft will deliver a solution that will make it easier for car owners to make smart decisions about the most affordable and efficient ways to recharge electric vehicles, while giving utilities better tools for managing the expected changes in energy demand.”
Introducing Hohm to Ford’s electric vehicles supports Ford’s aggressive global electrification plan, which will put five new electrified vehicles on the road in North America and Europe by 2013. In North America, they include the Transit Connect Electric later this year, Focus Electric in 2011, a plug-in hybrid electric vehicle and two next-generation hybrids in 2012.
America’s largest domestic hybrid seller, Ford Motor Company today has four hybrids on the road and another coming this year. They include the Ford Fusion Hybrid, Ford Escape Hybrid, Mercury Milan Hybrid and Mercury Mariner Hybrid. Also coming this fall is the Lincoln MKZ Hybrid, which is expected to be the most fuel-efficient luxury sedan in America.
Life with electrified vehicles – with full battery electric (BEV) and plug-in hybrid (PHEV) vehicles needing to be recharged daily – will require consumers to change how they think about personal transportation and energy use.
Hohm, an Internet-based service, is designed to help customers avoid unnecessary expense by providing insight into their energy usage patterns and suggesting recommendations to increase conservation. With Ford electric vehicles, Hohm also will help drivers to determine the best time to charge their vehicle. Smart recharging habits will help utility companies understand and better manage the increased demands placed upon the electric grid because of electrified vehicles.
Ford and Microsoft’s participation in the Hohm program builds on the success of their decade-long partnership to provide customers with superior in-car experiences. The Ford SYNC® communications and infotainment system, built on the Windows Embedded Automotive platform, has been installed on more than 2 million Ford, Lincoln and Mercury vehicles since its launch in 2007, helping drivers connect and voice-control their mobile devices while driving.
Microsoft Hohm is available today for free to all U.S. residential energy consumers and has multiple partnerships with utilities and other stakeholders already in place. Ford is the first automaker to join in collaboration with Hohm.
Ford and Microsoft also plan to continue to work with utility partners and municipalities to help further develop the energy ecosystem. Ford’s work includes collaboration with a dozen North American energy companies to road-test a fleet of 21 Ford Escape plug-in hybrid vehicles. The research has accumulated more than 160,000 miles of real-world data, which provided important groundwork for the new Hohm application.
“Rechargeable vehicles represent a new frontier. Their commercialization will take broad-based collaboration and systems solutions,” said Mulally. “Working together, Ford and Microsoft will provide the systems solutions to help facilitate this exciting future.”
For additional information on Ford’s electrification strategy and news, visit or join:

• New York Auto Show Media Web Site
• Facebook: http://facebook.com/Ford
• Twitter (corporate): http://twitter.com/Ford
• Twitter (green): http://twitter.com/FordDriveGreen
• Flickr: http://www.flickr.com/FordMotorCompany
• YouTube: http://www.youtube.com/FordStory
• Scribd: http://www.scribd.com/FordMotorCompany

For additional information on Microsoft Hohm, visit or join:

• Microsoft Hohm home page: http://microsoft-hohm.com
• Facebook: http://www.facebook.com/microsofthohm
• Blog (Hohm): http://blog.microsoft-hohm.com
• Blog (corporate): http://blogs.technet.com/microsoft_blog/
• Blog (environmental): http://blogs.msdn.com/see/
• Twitter (Hohm): http:/twitter.com/microsofthohm
• Twitter (corporate): http://twitter.com/Microsoft
• Flickr: http://www.flickr.com/photos/48819330@N08/
• YouTube: http://www.youtube.com/microsofthohm

2 Million Sync Systems

FORD SYNC HITS 2 MILLION MARK; BOOSTS RESALE VALUE, PURCHASE CONSIDERATION AND CUSTOMER SATISFACTION

• Ford SYNC® voice-controlled communications and infotainment system installed on 2-millionth vehicle less than a year after hitting the 1 million unit milestone
• Ford data show the system boosts resale value of SYNC-equipped vehicles by more than $200 over vehicles without the option
• After receiving SYNC demonstrations, 80 percent of potential customers report it improves their opinion of Ford and 70 percent are more likely to consider purchase

DEARBORN, Mich., March 24, 2010 – The popular Ford SYNC voice-controlled communications and infotainment system has been winning over buyers at its fastest pace ever, with Ford announcing SYNC has now been installed on more than 2 million Ford, Lincoln and Mercury vehicles.
“The success of SYNC proves that customers want to be connected,” said Ken Czubay, Ford vice president of U.S. Marketing, Sales and Service. “The speed with which we’ve hit the 2 million mark, the premium SYNC adds at auction, and the improvements in purchase consideration show that it is a true differentiator for us, adding real value for the customer.”
SYNC, built on the Microsoft Windows Embedded Automotive software platform, hit 2 million units only 10 months after Ford delivered its 1-millionth SYNC-equipped vehicle, a 2010 Fusion Hybrid, to Microsoft CEO Steve Ballmer. The first SYNC systems were delivered in fall 2007.
“Microsoft and Ford share a common vision when it comes to connecting drivers and passengers to their digital lifestyles,” said Kevin Dallas, general manager of Microsoft’s Windows Embedded Business. “The beauty of building on the Windows Embedded Automotive software platform is that its flexibility has enabled Ford to create new, engaging in-vehicle experiences over the past three years for their consumers to enjoy behind the wheel. We’re excited to see what new roads SYNC explores in the future.”
SYNC boosts resale values
In addition to providing customers with voice control of most entertainment and communications systems in the vehicle, SYNC also pays dividends at resale time.
Ford data analysis shows that SYNC-equipped models of the 2008 Focus are worth more than those without SYNC. After one year in service, the SYNC-equipped models sell for a $240 premium on average. With another year in service added, the SYNC premium is still a significant $200. Ford’s ability to isolate SYNC and attach a resale value to the optional system is based on a company-exclusive statistical VIN-decoding vehicle option residual impact modeling strategy.
The increased transaction price for pre-owned vehicles equipped with SYNC reflects market demand for the feature. In a recent study of Ford SYNC-equipped vehicle owners, one-third of respondents indicated that SYNC played an important role in their purchase decision.
Another reason for the added value is likely due to Ford continuously improving SYNC, year after year, without raising the option price of $395. First launched on 2008 models, including the Focus, Ford has added valuable new capabilities each model year since. For 2009 models, Ford added the 911 Assist™ and Vehicle Health Report applications, at no added cost for the life of the vehicle.

• 911 Assist can place a call directly to a local 911 emergency operator in the event of an accident involving the activation of an air bag or, on certain vehicles, the emergency fuel pump shutoff. If an occupant cannot respond, SYNC can deliver a recorded message to the 911 service to alert an operator that a crash has occurred.
   
• Vehicle Health Report gives customers the ability to monitor and manage their vehicle’s health in a single, easy-to-read report and receive important notifications. The report includes diagnostic systems’ statuses, scheduled maintenance, needed repairs from the last dealership visit, and will even alert owners of any open recalls.

In fact, those first 2008 models can be upgraded with these applications with a quick visit to their local dealers, thus adding unexpected value to the vehicle.
For 2010 models, Ford improved SYNC even further with the addition of a GPS receiver integrated into the vehicle, thus creating the opportunity to offer location-based services through the Traffic, Directions & Information (TDI) app. TDI can deliver personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather – without the need for a built-in or aftermarket navigation system.
SYNC Traffic, Directions & Information services are free for the first three years of vehicle ownership, and only $60 per year after that, delivering capabilities, features and affordability that rival competitors’ embedded telematics and navigation systems.
SYNC satisfaction remains high
Among Ford customers who have SYNC on their vehicles – and use its voice command features – 87 percent are satisfied with how the system operates, and 88 percent would recommend the purchase of a vehicle with SYNC to others.
So what do SYNC users take advantage of most? Hands-free calling is used daily by two-thirds of study respondents, with 89 percent using the feature at least once a week. More than half use the voice-activated dialing features available through SYNC, helping drivers keep their eyes on the road and hands on the steering wheel.
Use of the Traffic, Directions & Information application is also on the increase. Among users aware of the feature, up to 39 percent are taking advantage of the turn-by-turn directions, local business search and real-time traffic services.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.