Utility Vehicles Driving Ford

Utility Vehicles Driving Ford to Unprecedented Sales Gains in Critical Markets Around the World

• Ford utility vehicles making unprecedented gains in California; Ford brand retail utility share now more than 15 percent in the first quarter, almost 6 percentage points higher than 2006

• Ford projected to outpace the industry in global utility sales growth in key markets such as China, according to IHS; China utility vehicle sales expected to double in the next five years

• Small utilities are the fastest-growing vehicle segment globally; Ford expected to outpace industry growth over the next five years – led by the global launch of EcoSport and Escape/Kuga utility vehicles

DEARBORN, Mich., May 29, 2013 – Ford is leading a major global shift to fuel-efficient and functional utility vehicles, growing its sales in the last five years faster than any other Ford vehicle segment and faster than the industry average.

 

“This was a major bet we made with the One Ford plan, and it is paying off,” said Jim Farley, executive vice president, global marketing, sales and service and Lincoln. “Utilities are helping us grow our share in the North American market – particularly in the traditionally difficult coastal markets – and they’re driving our expansion in developing markets, where utility growth is exploding.”

 

The One Ford plan has delivered a global family of utilities, including EcoSport, Escape/Kuga, Edge and Explorer, which will fuel the company’s growth during the next few years.

 

In the United States, Ford is the best-selling utility brand. Nowhere is the U.S. impact more evident than in California, where Explorer retail sales are up 43 percent and Escape retail sales are up 51 percent through April of this year. A Ford analysis of Polk retail registrations indicates the company’s two newest utilities have helped to increase its share by 6 percentage points in California – the biggest retail sales growth since 2006 of any non-premium brand in the critical state.

 

The trend is even more promising globally, where industry sales are expected to surge during the next five years, according to data from IHS Automotive. With the recent global launches of EcoSport, Escape/Kuga, Edge and Explorer, Ford is expected to see sales of its utility vehicles grow in every market around the world.

 

Small utilities to lead globally

Data provided by IHS Automotive indicate global utility vehicle sales grew 35 percent between 2007 and 2012. The segment now accounts for more than 13 million sales annually – 18 percent of the global automotive market.

 

Small utilities are leading the growth, with sales up 154 percent in that period.

 

In 2012, small utilities accounted for just more than 7 million vehicles, approximately 9 percent of total global vehicle sales. The subcompact EcoSport and the larger compact Escape – or Kuga in markets outside North America – represent Ford’s small utility vehicle offerings.

 

Further utility vehicle growth is expected in the coming years, driven mainly by the small utility segment, which is the fastest-growing segment and is projected to increase by 51 percent.

 

Ford small utility sales are projected to outpace the overall industry, according to IHS Automotive. The increase will be driven largely by introduction of EcoSport into key markets, including India, China and Europe, and the launch of Kuga in the fast-growing China market.

 

“Nothing has been more prolific than the global rise of the small utility,” said Farley. “Once a trend in Western markets, we now see a rapid convergence toward the segment globally as customers become enamored by vehicles offering the size and functionality of a utility coupled with car-like dynamics and fuel economy.”

 

In China, small utility sales climbed to more than 1.4 million vehicles last year, up from about 120,000 units sold in 2005, according to IHS Automotive. Ford’s launch of the EcoSport compact SUV there this year will round out a portfolio that includes Edge, Explorer and Kuga, which has seen sales of more than 20,000 units since going on sale in February.

 

“There is little doubt the biggest opportunity for the industry is China,” said Farley. “With the entire utility market expected to double there during the next five years, we have a distinct advantage offering customers in China an entire family of utility vehicles – small, medium and large.”

 

In Europe, the utility segment is the only segment that has grown since 2005. Ford increased Kuga production 8 percent this year to meet demand, as Europe expects to produce 100,000 annual units of the small utility for the first time. Kuga will be joined later this year by the new EcoSport, with the larger Edge to follow. Ford recently announced production of the iconic Explorer in Russia, marking the first time the utility has been produced outside the United States.

 

Leading the way for Ford in North America is Escape, the best-selling utility in the United States and the top-selling utility in its segment in Canada for nine consecutive years. Customers in North America have responded to Escape’s improved fuel economy, sleek new design, enhanced cargo capacity and innovative technology like its hands-free liftgate.

 

Consumer appeal

Small utility growth has been fueled in part by an aging global population increasingly becoming empty-nesters. Small utilities also are steadily growing in popularity thanks to improved fuel economy coupled with a greater sense of security behind the wheel and increased capability with available all-wheel-drive systems and more cargo capacity.

 

With improvements in engine technology, Ford’s utility vehicles also have become even more fuel efficient. Ford’s EcoBoost^® engines can help provide up to 20 percent better fuel economy without sacrificing the power that drivers want. The new Escape features two EcoBoost engines – a 1.6-liter and a 2.0-liter that make up about 90 percent of sales volume.

 

Consumers also find utilities offer greater flexibility than most passenger cars, with the potential for myriad opportunities and tasks – from road trip vacations to hauling packages home from a store.

 

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Escape, Fusion Accelerate

Ford Escape, Fusion Accelerate ‘Super Segment’ Share Gains

• Ford retail market share to date in the “super segment,” the combined subcompact, compact, midsize sedan and small utility segment, is up 28 percent, compared to a 9 percent overall industry gain

• Fusion and Escape retail sales volumes increasing fastest in coastal states – Fusion sales up 60 percent this year in coastal states, Escape sales up 46 percent through April  

• Ford’s California April retail sales up 78 percent in the super segment, compared to 59 percent for the first four months of 2013

• Super segment now represents more than half of new vehicle sales nationwide, compared to 35 percent in 2004; Ford share of super segment stands at 13 percent through April vs. 11 percent last year – highest share levels in company history

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DEARBORN, Mich., May 16, 2013 – Driven by strong sales of two of Ford’s newest vehicles, the Ford Fusion and Escape, Ford’s share of the “super segment,” comprised of subcompacts, compacts, midsize sedans and small utilities, stands at 13 percent through the first four months of 2013 – representing a gain of 2 share points compared to the same period last year.

 

The future success of automakers in the United States will in large part be based on market gains in four key vehicle segments – subcompacts, compacts, midsize sedans and small utilities. Combined, these four segments represent more than half of all new vehicle sales in the U.S. In 2004 the super segment was only 35 percent of the total market.

 

“Ford’s share has grown this year faster than all other automakers. The driving force behind this is our phenomenal rate of growth in the super segment and our continued success with these key vehicles in the long-dominated Japanese regions of the country,” said Erich Merkle, Ford U.S. sales analyst. “Once our additional manufacturing capacity on Fusion comes on line, the battle for sales leadership in the midsize segment will tighten considerably.”

 

Over the last five years, Ford’s market share gains in the super segment have been among the fastest in the industry. In 2008, Ford had 8 percent share of this segment. A good portion of these gains have come at the expense of Honda and Toyota.

 

In 2008 Honda and Toyota captured approximately 36 percent of super segment sales in the U.S. For the first four months of 2013 that number declined to 28 percent, while Ford gained share in the super segment over the same period. During the first four months of this year Ford’s share stands at 13 percent, up 2 points from the same period a year ago and moving ever closer to Toyota’s position of 15 percent.

 

Ford expects more growth in the super segment as baby boomers continue to downsize their vehicle purchases and first-time millennial buyers enter the market. Combined, baby boomers and millennials account for more than 160 million people in the U.S.

 

“Each of our vehicles in the segment is doing great things for Ford in different ways,” said Amy Marentic, group marketing manager, Ford global small and medium cars. “Two-thirds of all buyers shop both the Escape and Fusion when they come to our dealerships, and sales of both are way up.”

 

Fusion

Fusion is closing the sales gap with Camry, and in the first four months of 2013 Fusion sales were up 25 percent. While Fusion’s share of the midsize sedan segment increased more than 2 percentage points to just more than 12 percent this year, Camry has fallen approximately one point, to almost 15 percent.

 

Fusion retail sales gains are occurring in every market area of the country. The strongest growth is coming from the nation’s largest passenger car market – California; retail sales there were up 117 percent during the first four months of 2013 and accelerated to 146 percent in April.

 

Based on retail sales registrations for the first quarter of this year, Fusion’s share of California’s midsize sedan market is now operating at its highest levels ever at more than 8 percent, which is about double Fusion’s share last year. Fusion sales in the coastal markets are up 60 percent this year, with April posting a 72 percent increase. Nationally, Fusion’s conquest rate is running at 53 percent, while in places such as Los Angeles it is much higher, at 59 percent. Miami and San Francisco are running at 60 percent and 56 percent, respectively. Fusion is also turning at its strongest rates in these markets, with the car spending just 17 days on dealer lots in Los Angeles and Miami, 18 days in San Francisco.

 

Escape

Escape, through the first four months of this year, is America’s best-selling utility, with 98,809 vehicles sold. Like Fusion, the all-new Escape is pushing sales of the super segment in the coastal markets. Retail sales of Escape were up 46 percent in coastal markets the first four months of 2013 and in April sales in the coastal markets expanded by 57 percent. This represents Ford’s best-ever coastal retail share and sales results for Escape.

 

Escape retail sales are up in every region and market area of the country, but it is the coastal markets that are growing at a faster rate than the overall national average. Nationally, the competitive conquest rate for Escape is 52 percent, with the highest conquest rate coming from San Francisco at 60 percent, followed by New York at 58 percent, Boston at 56 percent and Miami at 54 percent.

 

This aligns with regional sales increases and high turn rates for Escape. Escape retail sales in Miami are up 85 percent this year, with sales in Florida up 65 percent and San Francisco up 54 percent.

 

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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 175,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Home Is Where the Hybrid Is

Home Is Where the Hybrid Is: KB Home Features Ford’s MyEnergi Lifestyle

• Collaboration pairs Ford C-MAX Energi and other energy-efficient technologies with KB Home’s ZeroHouse 2.0 model home to showcase affordable sustainable living

• KB Home to feature Ford’s MyEnergi Lifestyle^® in ZeroHouse 2.0 in San Marcos, Calif.

• ZeroHouse 2.0 represents the next generation of energy-efficient home design that can help lower cost of home ownership compared to a typical resale home. A fully optioned ZeroHouse 2.0 could entirely eliminate monthly electricity charges

• With a starting price of $29,995, Ford C-MAX Energi is America’s most affordable plug-in hybrid vehicle

Click to download images.

DEARBORN, Mich. & SAN DIEGO, April 19, 2013 – Ford Motor Company and KB Home (NYSE: KBH) today announce that products from the Ford-led initiative MyEnergi Lifestyle^® will be featured in the homebuilder’s ZeroHouse 2.0 model home in San Marcos, Calif., and potentially in additional KB Home markets.

The relationship between these two innovative leaders is intended to raise awareness of MyEnergi Lifestyle benefits and provide a showcase for electric-powered vehicles, solar power systems and smart appliances. The initiative will demonstrate how the typical American family can potentially save money while reducing their impact on the environment by combining a highly efficient home design with the latest in smart home technology and an affordable plug-in hybrid vehicle.

MyEnergi Lifestyle works by leveraging technology so key energy-consuming devices in a home use less energy, while also shifting energy usage to less expensive periods. At night, for example, when energy costs are lower, a smart refrigerator can perform high-energy tasks like ice making or defrosting – just as Ford’s plug-in vehicles do with recharging.

At an event today in San Marcos, Ford’s all-new C-MAX Energi was on display and plugged into ZeroHouse 2.0’s built-in electric vehicle charge station, which is engineered to charge the vehicle during off-peak hours for maximum cost efficiency. C-MAX Energi boasts an impressive 100 MPGe combined, according to the EPA, plus – unlike others in the segment – returns “real car” performance with up to 195 horsepower, engaging driving dynamics and a quiet interior. With a starting price of $29,995, C-MAX Energi is America’s most affordable plug-in hybrid.

“KB Home is a leader in incorporating state-of-the-art sustainable building practices, and we’re thrilled to feature MyEnergi Lifestyle products in these homes,” said Mike Tinskey, Ford global director of vehicle electrification and infrastructure. “The home and vehicle share a common ‘fuel’ called electricity, now more than ever. Our commitment to sustainability compels us to work collaboratively to find technology solutions that are greater than the sum of the parts.”

The future of net-zero energy

ZeroHouse 2.0 continues a national rollout of the net-zero energy home options KB Home began in fall 2011. The ZeroHouse 2.0 in San Marcos pushes the envelope even more, as it’s the first WaterSense-labeled home built in San Diego County, and includes both a comprehensive Schneider Electric Wiser^™ Home Management System and all-new Whirlpool smart appliances that incorporate Whirlpool^® 6th Sense Live^™ technology. The Wiser Home Management System allows homeowners to monitor energy consumption, and provides automation control via a Web-based portal or mobile application. This marks the first time these innovative products have been used by a production homebuilder.

Whirlpool’s smart products allow homeowners to monitor and program their appliances through wireless networks, providing greater convenience and control over energy consumption. With Whirlpool 6th Sense Live, homeowners can set their appliances so their highest energy consumption activities happen at times when electricity rates are lowest. They can also receive alerts about the status of their smart appliances – all from their smartphones or computers.

“We’re so pleased to announce our new relationship with Ford, and to have the opportunity to use our innovative new ZeroHouse 2.0 as a true model for an energy-efficient and sustainable lifestyle that we know many of today’s consumers desire to achieve,” said Jeff Mezger, president and CEO, KB Home. “We continue to refine our ZeroHouse 2.0 options and benefits by further developing and incorporating some of the latest new home building practices and technologies available today.”

The higher efficiency of ZeroHouse 2.0 is the result of a whole-home approach – from the inside out – that includes additional insulation; upgraded HVAC systems; dual-pane, low-emitting windows; and roof-mounted solar panels by SunPower. Additionally, a WaterSense-labeled home is designed to use 20 percent less water than a typical new home. For a family of four, that’s a difference of about 50,000 gallons of water a year compared to a typical home, or enough for nearly 2,000 loads of laundry and as much as $600 in annual utility bills.

At today’s event students from San Marcos Middle School and local officials learned firsthand how much money can potentially be saved by living in an energy-efficient ZeroHouse 2.0 home. The students toured the home to learn about the efficiency features included, then watched as a dump truck load of schoolyard dodge balls was spilled out, symbolizing the amount of water a WaterSense-labeled home saves in less than a week compared to a typical new or resale home. KB Home announced it would make a cash donation to the school, equivalent to a year’s worth of energy and water savings enjoyed by a family living in the ZeroHouse 2.0 home when compared to a typical resale home.

History of MyEnergi Lifestyle

The Ford-led MyEnergi Lifestyle collaboration is comprised of leaders in the home appliance, solar power and power management industries, and includes Eaton (NYSE: ETN), SunPower (NASDAQ: SPWR) and Whirlpool (NYSE: WHR). Additional featured companies include semiconductor provider Infineon (FSE: IFX/OTCQX: IFNNY) and Nest Labs, with its latest learning thermostat represented in the research and implementation phase of the collaboration.

In January Ford released results of a Georgia Institute of Technology computer model that calculated the electricity usage of a typical single family in their home for one year, and the associated savings with moving to an energy-efficient lifestyle. The cumulative results predict a 60 percent reduction in energy costs and more than 9,000 kg of CO₂ (a 55 percent reduction) saved. If every home in the U.S. were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas – 32 million homes – off the power grid.

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About Ford Motor CompanyFord Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

About KB Home

KB Home is one of the largest and most recognized homebuilding companies in the United States. Since its founding in 1957, the company has built more than half a million quality homes. KB Home’s signature Built to Order^™ approach lets each buyer customize their new home from lot location to floor plan and design features. In addition to meeting strict ENERGY STAR^® guidelines, all KB homes are highly energy efficient to help lower monthly utility costs for homeowners, which the company demonstrates with its proprietary KB Home Energy Performance Guide^® (EPG^®). A leader in utilizing state-of-the-art sustainable building practices, KB Home was named the #1 Green Homebuilder in the most recent study by Calvert Investments and the #1 Homebuilder on FORTUNE magazine’s 2011 World’s Most Admired Companies list. Los Angeles-based KB Home was the first homebuilder listed on the New York Stock Exchange, and trades under the ticker symbol “KBH.” For more information about KB Home’s new home communities, call 888-KB-HOMES begin_of_the_skype_highlighting 888-KB-HOMES end_of_the_skype_highlighting or visit www.kbhome.com.

One-Millionth Ford Mustang

Flat Rock Assembly Plant Celebrates Producing One-Millionth Ford Mustang As Year 50 Begins

• Nine years after Ford Mustang production moved to Flat Rock, Mich., Flat Rock Assembly Plant celebrates producing one million of these iconic sports cars

• Raj Nair, Ford group vice president for product development, commemorates the occasion by riding off the line in a Ruby Red 2014 Mustang convertible accompanied by a senior plant employee

• Ford celebrates 49 years of continuous Mustang production with more than 8.5 million of America’s favorite sports cars produced

Click to download images.

FLAT ROCK, Mich., April 17, 2013 – Happy Birthday Mustang! Forty-nine years to the day after its 1964 debut in New York, the iconic sports car celebrates another milestone: One million Mustangs have rolled off the line at Ford’s Flat Rock Assembly Plant since production moved there in 2004. Ford is celebrating this milestone as year 50 of continuous Mustang production gets under way at Flat Rock Assembly.

Raj Nair, group vice president for global product development, today rode off the line at Flat Rock Assembly Plant in a Ruby Red 2014 Mustang convertible. Nair was riding shotgun with Ed Salna, material planning and logistics manager at the plant. Salna is a 27-year veteran of Flat Rock Assembly, starting work there more than a year before the plant produced its first car.

“Mustang is one of the most beloved nameplates in the industry, with fans around the world and throughout Ford Motor Company,” said Nair. “The team here at Flat Rock Assembly has built an outstanding reputation for quality while producing one million Mustangs over the last nine years, and we expect that to continue for many years to come.”

Ford has built Mustangs near its home base in Dearborn, Mich. for 49 years. The car was built at Ford’s famous Rouge factory, just a few minutes from company headquarters, for four decades before moving a few miles south to Flat Rock in 2004.

Introduced in April 1964, Mustang proved to be far more popular than anyone expected, prompting Ford to add production capacity outside Michigan. By early 1965 plants in Metuchen, N.J. and San Jose, Calif. were also building Mustang. Less than two years later, on Wednesday, March 2, 1966, the one-millionth Mustang rolled off the line in Dearborn. To date, Ford has produced and sold more than 8.5 million Mustangs.

The launch of Mustang production at Flat Rock coincided with introduction of the then all-new fifth-generation model – first in the series to get a dedicated platform. In addition to the standard V6 and the V8-powered GT model, Mustangs coming out of Flat Rock Assembly Plant have included several special editions and race cars:

• In 2006 Flat Rock built a limited run of black and gold Shelby GT-H coupes for Hertz rental fleets to commemorate the 1966 Shelby GT350H rental car
• 2007 brought the debut of the Shelby GT500 Mustang developed by SVT with a supercharged 5.4-liter V8 producing 500 horsepower, the most ever for a Mustang then
• For the 2008 and 2009 model years, the Mustang lineup included the Bullitt, inspired by the car driven by the title character in the 1968 film of the same name
• For the 2012 and 2013 model years, Flat Rock built the track-optimized Boss 302
• The Flat Rock line has produced numerous competition versions of Mustang including the FR500, Boss 302R and the extremely successful Cobra Jet drag racer

The Flat Rock factory has been producing vehicles since 1987, when it opened as Mazda Motor Manufacturing USA and built the Mazda MX-6. In 1992 Ford purchased a 50 percent share in the plant and it was renamed AutoAlliance International. Over the years Flat Rock Assembly has produced the Mazda 626, Mazda6, Mercury Cougar and Ford Probe. In addition to Mustang, Flat Rock will add production of the Fusion sedan later this year.

“Flat Rock has gone through an amazing transformation over the past year,” said Tim Young, plant manager, Flat Rock Assembly Plant. “We’ve invested $555 million including a state-of-the-art, fully flexible body shop and an upgraded paint shop to make sure we’re continuing to build the best of the best for the next one million Mustangs.”

“The one-millionth Mustang is a true testament to the hard work and dedication of the Flat Rock Local 3000 membership,” said Tony Bondy, UAW Local 3000 chairman. “It’s been great building an iconic American car since 2004, and with the introduction of Fusion along with our new plant upgrades, we will keep building world-class quality in Flat Rock for years to come.”

Ford is adding 1,400 jobs and a second shift at Flat Rock Assembly Plant to support new Fusion production as part of its plan to add 12,000 hourly jobs in the United States through 2015.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford Escort Concept in China

Ford Introduces More Global Vehicles at Auto Shanghai 2013; Unveils New Escort Concept

• All-new Ford Mondeo makes its Asian debut and includes new 1.5-litre EcoBoost^® engine
• The global debut of Ford Escort Concept illustrates Ford’s commitment to meet the demands of Chinese consumers within a specific subsegment of China’s largest and fastest-growing segments, compact cars
• Ford Fiesta ST puts a new level of performance driving in a sizzling-hot hatchback
• A full range of class-leading Ford SUVs will be on display including the all-new Ford EcoSport and Ford Kuga
• Interactive displays highlight Ford’s quality, green, safety and smart technologies

SHANGHAI, China, April 20, 2013 – Continuing to deliver on its promise to bring 15 new vehicles to China by 2015, Ford Motor Company is giving visitors to Auto Shanghai 2013 an exclusive look at its new generation of global vehicles and smart technologies. Alongside an impressive lineup of vehicles and several regional debuts, Ford is injecting new energy into the compact car segment with the global introduction of an exciting new concept car.

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The all-new Ford Mondeo, being displayed for the first time at an Asian auto show, redefines its segment with groundbreaking, elegant design and premium technology. Auto Shanghai 2013 also marks the global premiere of the all-new 1.5-litre EcoBoost^® engine, which offers a winning combination of power and fuel efficiency.

The Ford Mondeo shares the stage with other new production cars such as the recently launched Ford Fiesta, Ford’s best-selling small car, and the high-performance Ford Fiesta ST hot hatch. The new Ford Explorer, Ford Kuga SUV and versatile Ford EcoSport urban SUV round out Ford’s full range of SUVs on display.

“Auto Shanghai is always a special experience, and this year we’re excited to have an especially compelling display of our One Ford vehicles and technologies to serve our customers and entice auto enthusiasts,” said John Lawler, chairman and CEO, Ford China. “From the stylish and refined Mondeo, to the versatility of SUVs like EcoSport and Explorer, to the performance and excitement of Fiesta ST, to our stunning new concept car, we have something for everyone.”

Ford Mondeo

Leading the product introductions at the Ford stand is the all-new Ford Mondeo, bringing unparalleled levels of elegance, excellent driving dynamics, smart technologies and high fuel efficiency to the midsize segment.

The premier expression of Ford’s new global design language, Mondeo’s refined and emotional character extends from the stunning exterior through to an interior that offers excellent ergonomics and superior craftsmanship, with minimized interior panel gaps, soft-touch materials and a driver-focused centre console.

In China the Mondeo will be offered with Ford’s all-new 1.5-litre EcoBoost engine for the first time. The fifth and latest member of Ford’s global family of EcoBoost engines, the 1.5-litre is projected to produce 133 kW of power at 6,500 rpm and peak torque of 240 Nm from 1,750 to 4,500 rpm. The 1.5-litre features specific technologies to reduce noise, vibration and harshness, delivering an engine that is quiet and refined. The all-new Ford Mondeo also will be available with the 2.0-litre EcoBoost engine.

“We’ve gone further in every aspect to bring to China the most premium Mondeo we have ever designed, developed and built,” said Marin Burela, president & CEO, Changan Ford Automobile Co., Ltd. “The all-new Mondeo is designed to stir the senses and transform expectations of what a car can be. It’s truly a flagship car, offering our Chinese customers class leading levels of refinement, driving pleasure and excitement. The Mondeo will raise the bar in craftsmanship, style and technology- delivering what we believe our loyal Chinese customers truly want and value.”

Ford Fiesta and Ford Fiesta ST

Fans of smaller cars will find much to like in the stylish new Ford Fiesta, with a striking new exterior design and an updated, ergonomically refined interior. Featuring Ford’s award-winning SYNC^® in-car connectivity system that supports both English and Mandarin, a responsive and efficient 1.5-litre four-cylinder petrol engine, and Ford’s six-speed PowerShift automatic, the new Fiesta marks the bold evolution of a popular automotive icon.

Ford also is catering to enthusiasts in China looking for more excitement. The new Ford Fiesta ST combines an aggressive look with sizzling performance. A high-output version of the 1.6-litre EcoBoost four-cylinder engine rockets the hot hatch from 0-100 km/h in 6.9 seconds and on to a top speed of more than 220 km/h. With features including modified suspension, upgraded brakes, and enhanced Torque Vectoring Control to reduce understeer during hard cornering, the new Fiesta ST is designed to provide discerning drivers with an unmatched performance package in the class.

Escort Concept

With an eye to the future in China, Ford also has taken the wraps off a new concept car as it works to offer customers greater choice in the growing C-segment. Ford is using the Shanghai show as an opportunity to display the Ford Escort Concept to Chinese consumers seeking a fun driving experience and high level of technology, consumers who also value exceptional roominess, uncompromised functionality and sophisticated design.

“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”

Utility vehicles

Recognizing the rapid growth of the sport-utility vehicle segment in China’s auto industry, Ford also is showcasing a full range of SUV offerings.

Recently introduced in China, Ford’s iconic Explorer comes in at the premium end of the Ford SUV range, with a luxurious, spacious cabin that seats seven, a premium driving experience, and a full complement of class-leading in-cabin technologies. With Ford’s Terrain Management System, which helps to simplify the use of the vehicle’s 4WD system while maximizing its effectiveness, Explorer is equally at home on city roads and more rugged terrain. It also includes premium driver-alert features such as side curtain airbags, Blind Spot Information System (BLIS^®), post-crash alert system and collision warning with brake support.

The Ford Kuga, launched in China in January, leads the charge for smart technologies in the SUV segment. Kuga is filled with innovative technologies that set it apart from its competitors. A motion-sensing hands-free automatic tailgate uses technology like that used in modern video game systems to give drivers quick and easy access to the cargo area without needing to fumble for keys. Kuga also features SYNC with MyFord Touch^®, which gives drivers voice control access to vehicle functions, settings and information in both English and Mandarin. Other technologies – including active park assist, BLIS, Active City Stop and Lane-Keeping Aid – provide enhanced safety while taking some of the stress out of city driving and parking.

Ford’s latest entry into the SUV segment, Ford EcoSport combines SUV flexibility and small-car efficiency. Produced in China at Ford’s modern, flexible Changan Ford Assembly Plant No. 1, the urban SUV features smart technologies including Ford SYNC in a sporty package that is ideal for rugged urban adventurers. The Ford EcoSport also offers customers Ford’s award-winning 1.0-litre EcoBoost engine.

Also on display is the Ford Edge crossover, which provides a compelling driving experience combined with advanced safety, security and entertainment features. Edge also boasts impressive fuel efficiency with an available 2.0-litre EcoBoost engine.

Quality, green, safe and smart: Interactive displays

To complement its many global vehicles, Ford will offer visitors to Auto Shanghai 2013 the opportunity to learn more about the quality, green, safe and smart aspects of its vehicles and technologies through interactive displays.

Helping visitors to understand how to drive green, Ford’s Green Calculator display will calculate daily savings that can be attained by making use of Ford’s green technologies. Through the Boostical display, visitors can generate their own music videos to communicate the power and efficiency of EcoBoost engines. At the Turbo Story display, visitors can get a feel for the power advantages of the EcoBoost engine by spinning a crank handle.

Smart driving will be emphasized with SYNC Activations, a display that illustrates the use of Ford’s award-winning SYNC technology through both a driving and music game. A magician will be on hand to reveal the benefits of technologies including SYNC with MyFord Touch in Mandarin. And with the Crowd Control Game, visitors will be able to control a Ford EcoSport through a motion-sensing camera, unlocking information about the new urban SUV at every turn.

To give visitors a feel for the quality of Ford products, the stand features a Trim display for the all-new Ford Mondeo, showcasing the sophisticated design and materials used in the interior of this benchmark car. At the Object in Motion display, visitors can zoom in on vehicle components in 3D to see for themselves Ford’s attention to detail.

Demonstrating the advanced driver-assist features of Ford vehicles, the Safety Touch Table will let visitors see a demonstration of innovations, such as rear inflatable seat belts. And younger fans of Ford will be given the chance to paint their own Ford badges while learning about the features that make Ford vehicles safe for the whole family.

Auto Shanghai 2013 runs April 21-29 at Shanghai New International Expo Center.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford's wholly owned subsidiaries, joint ventures and investment in China include Ford Motor (China) Limited, Ford Motor Research & Engineering (Nanjing) Co., Ltd., Ford Automotive Finance (China) Ltd., Changan Ford Automobile Co., Ltd.,Changan Ford Mazda Engine Co., Ltd. and Jiangling Motors Co., Ltd.

For more information regarding Ford’s products, please visit http://corporate.ford.com and www.ford.com.cn

Ford Marks Countdown to 50 Years of Mustang

Ford Marks Countdown to 50 Years of Mustang with All-New Licensed Products

• A select group of licensees will produce merchandise and apparel to celebrate 50 years of continuous Mustang production

• Celebrating its centennial this year, Union, N.J.-based Schott NYC was one of the first manufacturers to sign on for the 50 Years licensing program, designing a one-off Mustang jacket to commemorate the occasion

NEW YORK, March 26, 2013 – The Ford Mustang will soon become the newest member of a very exclusive club – vehicles in continuous production for 50 years. To help mark this milestone, 50 companies will sell products including watches, T-shirts, model cars and more that celebrate the Mustang’s first 50 years.

“During its first 49 years of production, Mustang has come to evoke a variety of emotions in our customers – freedom, independence and being true to one’s self – just to name a few,” said John Nens, Ford’s team lead for Global Brand Licensing. “We’re marking this Mustang milestone with a distinctive collection of licensed products from select manufacturers that will carry the unique Mustang 50 Years logo.”

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All of the new merchandise will be easily identified with a custom logo that celebrates 50 years of Mustang.

The logo was crafted by Ford designer Michael Thomson. It features the Mustang’s trademark galloping pony in silhouette over the characters “50 YEARS.” This new icon has a clean and sophisticated appearance in either white on black or black on white. Only 50 companies will be licensed to create products bearing this special logo including high-quality die cast models, videogames, watches and apparel.

“We’re working closely with our licensees to ensure every item reflects the unique qualities of Mustang,” said Nens. “Like the car itself, we want our licensed products to convey an attitude of strength, passion and the highest quality.”

Over upcoming weeks and months, other Ford licensees will reveal a variety of Mustang products featuring the Mustang 50 Years logo to mark this special moment in automotive history and kick off the next 50 years of Mustang.

From the Tuskegee Airmen to 50 Years of Mustang

Celebrating its centennial this year, Union, N.J.-based Schott NYC was one of the first manufacturers to sign on for the 50 Years licensing program. Irving and Jack Schott established their company the same year Ford began producing the Model T on the first moving assembly line. Great-grandson and COO Jason Schott runs the family business today, along with his mother Roz Schott, president, and his uncle, Steven L. Colin, CEO, producing premium jackets, shirts and accessories.

During World War II, Schott NYC dedicated its entire capacity to making sheepskin bomber jackets, leather flight jackets and peacoats for American soldiers, sailors and pilots fighting overseas. Among those who went into battle in Schott jackets were the pilots of the 332^nd Fighter Group, better known as the Tuskegee Airmen.

“I can’t think of a better partner with whom to celebrate our 100th anniversary,” said Jason Schott. “We are honored to collaborate with an iconic family business that shares our commitment to domestic production.”

While the Ford Mustang is classically identified with the wild horse of the American West, it was actually named for the famed North American P-51 fighter plane, the preferred mount of the Tuskegee Airmen in the final year of the war.

Over the next half-century, the Schott Perfecto leather jacket figured prominently in iconic images of Marlon Brando, James Dean, Peter Fonda, the Ramones and Bruce Springsteen. Today Jay-Z, Lady Gaga and Adam Levine can all be spotted in Schott jackets.

Later this year, Schott NYC will reveal a limited-edition leather jacket celebrating 50 years of Mustang.

“The Mustang attitude of freedom and mobility is universal and enduring, and fans around the world will be honoring that heritage with numerous celebrations as we move forward,” said Steve Ling, Ford Car Marketing manager.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Tough lifestyles need a tough truck

When creating the Ford Atlas Concept truck, Ford designers set out to balance function with style, and looked to several purpose-built designs for inspiration. Below is an illustration of some iterations for the concept vehicle, including a beautiful, aerodynamic bullet train, along with a more angled, boxier locomotive-inspired design. To learn more about the Ford Atlas Concept design, please click here.

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