Thursday, 5 January 2012


Ford delivered the first Focus Electric – the first electric vehicle to achieve a 100 miles per gallon equivalent (MPGe) with seating for five – to Google just before the 2011 holiday break. The vehicle headlines Ford’s fuel-efficient lineup, nearly one-third of which features a model with 40 mpg or more in 2012.



Ford Introduces Gas-Free Focus Electric with 100+ MPGe Expected; Nearly a Third of Lineup Now Offers 40-mpg Model

• Ford introduces gasoline-free 2012 Focus Electric, expected to be the first five-passenger electric vehicle with a 100 miles per gallon equivalent (MPGe)

• Nearly one-third of Ford's vehicle lines will feature a model with 40 mpg or more in 2012

• Focus Electric is the first all-electric vehicle to offer faster charging technology, allowing it to charge in half the time of a Nissan Leaf using 240-volt outlets

• C-MAX Hybrid is projected to achieve better fuel economy than Toyota Prius v and C-MAX Energi plug-in hybrid projected to achieve better miles per gallon equivalent in electric mode than Toyota Prius plug-in hybrid. With the C-MAX lineup, Ford becomes the largest hybrid transmission producer in North America


DEARBORN, Mich. – Ford's world-class Michigan Assembly Plant is starting production of the 2012 Focus Electric, expected to be the first five-passenger, all-electric car to achieve more than a 100 miles per gallon equivalent (MPGe) fuel efficiency rating.

Focus Electric also is the first of its kind to feature faster charging, which will halve Nissan Leaf's time to fully recharge the battery and help drivers to more than double the expected single-charge range in a busy day of driving and recharging.

The car headlines Ford's transformed lineup, one-third of which will feature a model with 40 mpg or more in 2012, building on the company's commitment to give fuel-efficiency-minded customers the Power of Choice.

"The Focus Electric is a shining example of the leading fuel economy Ford is offering for each new vehicle," said Derrick Kuzak, group vice president, Global Product Development. "Whether people want a hybrid, plug-in hybrid or full battery-electric vehicle, we have a family of vehicles for them to consider, providing a range of options to best meet their needs and support their driving habits and lifestyles."

Even with relatively stable gas prices, fuel economy is the top purchase consideration for new vehicles. Nearly 45 percent of customers say fuel economy is their top consideration based on a Ford survey of Americans in 36 cities this fall. Styling is the next consideration, with only 16 percent of study participants saying it is their top purchase driver.

Ford's rollout of electrified vehicles began in December 2010 with the 2011 Ford Transit Connect Electric – a small commercial van built in collaboration with Azure Dynamics. Ford's other 40-mpg vehicles include:

• Focus SE
• Fiesta
• Focus Electric
• C-MAX Hybrid
• C-MAX Energi
• Three vehicles yet to be announced

With 20 years of Ford research and innovation behind the software and hardware technology, the company offers proven engineering and design with Focus Electric. Ford holds approximately 500 patents on the hybrid technology used in the new Focus Electric and its other electrified vehicles.

Faster charging

Focus Electric is designed to offer enough range to cover the majority of daily driving habits of Americans. Its expected 100 MPGe is better than Chevrolet Volt and all electric vehicles with seating for five.

It will be the first electrified vehicle to offer faster charging with 240-volt outlets, which can be installed in customer homes. The battery can be recharged in just more than three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf.

Faster charging with 240 volts also can extend range as drivers can more quickly recharge between stops – up to 30 miles per charge hour – so they can more than double the vehicle's range with multiple charging stops during a busy day of driving.
A unique value charging feature, powered by Microsoft, will help owners in the U.S. charge their vehicles at the cheapest utility rates, lowering the cost of ownership.

Elec-tech

Focus Electric introduces new features and technologies – including a unique version of the MyFord Touch® driver connect system especially for electric vehicles and a smartphone app called MyFord® Mobile that helps plug-in owners control their vehicles remotely.

The sleek and stylish five-door hatchback is designed to deliver real driving enjoyment as well. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver steps on the accelerator, up to a top speed of 84 mph.
The Focus Electric is a dynamic driver's car, sharing the steering, handling and braking feel with the agile, sporty, fuel-powered Focus models upon which it's based. At the same time, the absence of a gasoline or diesel engine and outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

A limited number of Focus Electrics will first be available in California and the New York/New Jersey areas. Availability of the Focus Electric will expand in 2012 to the remaining 15 launch markets as production ramps up.

The 19 launch markets also include Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando, Fla.; Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh-Durham, N.C.; Richmond, Va.; Seattle; and Washington, D.C.

MAXimum efficiency

The Ford C-MAX Hybrid and C-MAX Energi plug-in hybrid are Ford's first compact multi-activity vehicles (MAVs) in North America and offer high mileage and low emissions as well as a distinctive design and flexible interior.

The C-MAX Hybrid and C-MAX Energi use the company's next-generation powersplit hybrid technology in combination with a lighter, smaller lithium-ion battery system. Both models provide maximum fuel efficiency by pairing the high-voltage lithium-ion battery and electric traction motor with a high-efficiency Atkinson-cycle gasoline engine. This technology enables the gasoline engine to run less than the previous generation.

C-MAX Hybrid is targeted to deliver better fuel economy than the Toyota Prius v. C-MAX Energi is expected to deliver better MPGe in electric mode than the Toyota Prius plug-in hybrid and to achieve more than 500 miles of driving range using the battery and engine.

The C-MAX Hybrid and C-MAX Energi, like the Focus Electric, have been engineered and built to deliver engaging driving dynamics and technologies. In addition, C-MAX Energi and Focus Electric will offer MyFord Touch and MyFord Mobile, designed to make charging and driving the vehicle even more efficient, affordable and easier to live with.

Hybrid transmission leader

When C-MAX Hybrid launches, Ford becomes North America's largest maker of hybrid transmissions.

Ford engineered the transmission and upgraded the controls with a goal of creating the industry's highest-performing and smoothest-operating hybrid transmission. Among the hybrid transmission's innovations:

• Electric motors capable of operating at higher electric speeds
• A new, super-efficient cooling system that enables higher speeds in electric drive
• Optimized gear ratios enabling improvement in fuel economy
• More precise controls to deliver higher levels of refinement as the powertrain transitions between engine and electric drive
• Reduced weight to help increase fuel economy

This is the first hybrid transmission to be designed and built by Ford. Production is moving from a supplier in Japan to the Van Dyke Transmission Plant in Sterling Heights, Mich., which also will assemble battery packs for Ford's hybrid and electric vehicles.

Building green vehicles cleaner
Ford completely transformed Michigan Assembly Plant in Wayne, Mich., into an environmentally friendly workplace with flexible manufacturing capability.

With the new electrified vehicles and the new Focus ST performance model also coming in 2012, Ford's Michigan Assembly Plant is the first facility in the world capable of building a full array of vehicles – gas-powered, EcoBoost®, electric, hybrid and plug-in hybrid – all on the same production line.

The plant also features one of the largest solar power generation systems in the state as well as several electric vehicle charging stations, allowing the facility to operate on a blend of renewable and conventional electricity.

Renewable energy collected by the solar panels directly feeds the energy-efficient microgrid, helping power the plant. When the plant is inactive, such as holidays, the stored solar energy will provide power during periods of insufficient or inconsistent sunlight. Projected energy cost savings are approximately $160,000 per year.

The plant also has 10 electric vehicle charging stations that recharge the electric switcher trucks that transport parts between adjacent facilities – saving an estimated 86,000 gallons of gas a year.

Plus, 50 percent of the parts arriving for the all-new Focus are packed in cardboard, are carefully collected, sorted and recycled, as is the bubble wrap, the Styrofoam and the water bottles used by employees.

Tuesday, 4 October 2011

Box Tops for Education and Thoroughbred Ford


Ford and Thoroughbred Ford partner with General Mills to Help America’s Schools in Box Tops for Education® program

KANSAS CITY, MO, October 4, 2011– For the next two months you can help Ford and Thoroughbred Ford support local schools through a partnership with General Mills popular Box Tops for Education® (BTFE) program.

Ford, the first automotive company to partner with General Mills on its Box Tops for Education® (BTFE) initiative, kicked off a two-month program on October 3rd, which aims to generate $1 million in support for schools throughout the U.S.

“Thoroughbred Ford and Thoroughbred Ford of Platte City have participated in programs like Drive One 4 UR School which have only increased in popularity year after year,” said Stephanie Porter. “With Box Tops for Education, we have the opportunity to help more kids in the Kansas City and Platte City communities than ever before.”

“Since this company started, Ford has always looked for ways to support our country’s young people and their education,” said Jim Farley, Group Vice President, Ford Global Marketing and Sales and Services. “We are delighted to be the first automotive company to partner with General Mills on Box Tops for Education because it provides us a unique way to reach and help students across the whole country.”

Ford has taken General Mills’ consumer fundraising effort and evolved it so Ford vehicle owners and shoppers can now easily participate and generate funds to support their local schools. Starting Oct. 3, participants can earn and collect Box Tops for their local school in three new ways. They can request a brochure from the official Ford/BTFE program website at FordDrivesBoxTops.com; watch product videos on the program website; or purchase a Ford vehicle at Thoroughbred Ford during October and November.

“The partnership with Ford is a major step for Box Tops for Education as we continue to offer new ways to activate the program beyond the packaged goods category,” said Mark Addicks, senior vice president and chief marketing officer for General Mills. “Ford’s involvement in the program will allow us to drive needed revenue for schools across the country in a very interactive way with one of America’s most storied brands.”

During the two-month “Ford Drives Box Tops” Sweepstakes, Ford will provide sweepstakes winners with eBoxTops, which will be automatically credited to the school of their choice. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given to the BTFE-eligible school of the winner’s choice at the end of the Sweepstakes. Schools can use the money in any way they choose.

Filling a Vital Need
As schools struggle to find funding, local communities are turning to corporate programs such Box Tops for Education and Ford’s Drive One 4 UR School program to fill budget gaps.

Through the first nine months of this year alone, Ford has donated $1.8 million to U.S. schools through its Drive Drive One 4 UR School program, with student test-drives skyrocketing more than 600 percent. During the first four years of the program combined, the program generated $5.5 million.

In the month of September Thoroughbred Ford and Thoroughbred Ford of Platte City each held a Drive One 4 UR School program to help our local high schools raise much needed funds.  

Ford and Education
Supporting education has been a key tenant of Ford since the company’s inception. Through its history, Ford has created a variety of programs dedicated to improving schools in communities across America, donating more than $100 million to education in just the past 15 years.

The Drive One 4 UR School program was developed as a fun, engaging way to help high schools raise money to support their sports and extracurricular activities. Ford and Lincoln Dealerships partner with local high schools to conduct test-drive fund raising events. For every valid test-drive completed, Ford Motor Company will donate $20 to the participating high school, up to $6,000.  Since the program’s inception in 2007, more than $7 million in funds have been donated to high schools nationwide.

The Ford Motor Company Fund and Community Services program works with community partners to advance driving safety, education and American heritage and community life. The fund has been in operation for more than 60 years, and in 2010, nearly $19 million in donations were contributed to education and other programs through the Ford Fund.

Ford’s Driving Skills for Life program, supports teen safe driving through its award-winning safe-driving curriculum. Since 2003, more than 341,000 students have been trained in safe-driving practices. The free Driving Skills for Life program was developed by Ford, the Governors Highway Safety Association and a panel of safety experts to educate teens with a combination of ride-and-drive events, educational materials, customized in-school events and an interactive Web site.

About Box Tops for Education®
General Mills’ Box Tops for Education® program offers families easy, everyday ways to earn cash for their designated school. The program started in 1996 and over the past 15 years, more than 90,000 schools have earned over $400 million through Box Tops for Education, including more than $59 million last school year.

eBoxTops are electronic credits that are made directly to the BTFE-eligible school by General Mills, equivalent to 10 cents for each eBoxTop credit. Schools can earn up to $60,000 per year, up to $20,000 respectively from the Clip, Box Tops Marketplace®, and Reading Room program components, to spend on things they need most. For additional information, check out btfe.com.

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

Wednesday, 21 September 2011

Win a 2011 F-150 with Ecoboost OR up to $12,000 in select prizes! It�s as easy as watch, share, win. Enter today! http://ping.fm/bBJ0t

Monday, 25 July 2011

Poor John, Ford Marketing Specialist (@focusjohn) needs our support. Y'all should follow him and Like his page. And go watch his video too. http://t.co/gRgfpP2

Monday, 27 June 2011

No Rain, No Problem. Doug demos 2012 Focus Rain Sensing Wipers. http://ping.fm/zX1XK

Tuesday, 17 May 2011

All-New 2012 Focus with Active Park Assist is amazing (even if not voice-activated). http://ping.fm/iOJP6